Everyone loves stickers! And these little marketing tools are really effective if used well. You can use your stickers on packaging, as free gifts, on products or for a sticker advertising campaign. These days, many companies know the power of advertising with printed stickers. There’s plenty of competition, so it’s important to design your sticker so that it looks great and sticks out from the crowd.
There are endless possibilities for your printed colour stickers.
With this in mind, we’ve put together five great tips for creating perfect printed stickers that are sure to get you noticed.
Choose great colours
Choosing the right colours will obviously help your stickers to stand out. Good, contrasting colours will help your message get noticed and a great advantage of digital over process printing is that you can choose any colours you like at no extra cost. There won’t be registration issue either, so your stickers will appear sharp and striking.
Pick a striking image
If you’re using an image, make sure it’s likely to grab attention. Your image resolution must be at least 300 dpi at its final printed size to avoid it looking blurry.
Keep it simple
Just because digital printing process gives you so much choice doesn’t mean you have to go wild with graphics and content. With sticker advertising, simple is always best. Too much visual information on your sticker will see it overlooked. Make your message clear and easy to see at a glance.
Consider location
Where are your stickers going? If you’re placing it on packaging, make sure it stands out well from the paper colour. If your sticker is part of an advertising campaign and might go in a number of different locations, choose colours that will stand out anywhere.
Tease your audience
Stickers are best used to entice people to find out more. Some of our customers simply print a QR code or web address on a coloured background. This is a great way to drive traffic to your online pages and people are always intrigued by teaser messages.
Visit a reputable digital printing company such as Asset Print for Printing, Rondebosch, Cape Town to get started.
Article and image source: http://fromhelveticatoprint.weebly.com/blog/create-perfect-printed-stickers
