How To Use Rack Cards

Promote Your Business And Reach Customers

Are you looking for a way to promote your business and reach more customers? Rack cards are an effective marketing tool that can help you do that. In this article, we’ll explore what rack cards are, how to create one, and the various ways to use them. Read on to learn all about using rack cards for your business.

What are Rack Cards?

Rack cards are one of the most cost-effective marketing tools that you can use to promote your business and reach more customers. They are highly visible and can be placed in high-traffic areas, making them an ideal way to get your message out.

Rack cards come in various sizes and can be printed on both sides, giving you plenty of space to include all the information you want to share about your business. You can include images, your contact information, a call to action, and anything else you think will help grab attention and generate interest.

One of the great things about rack cards is that they are very versatile – you can use them for a wide range of promotional activities. Hand them out at events, place them in store windows or on community bulletin boards, or even mail them directly to potential customers.

With so many ways to use rack cards, it’s no wonder they are such a popular marketing tool. If you’re looking for an easy and affordable way to promote your business, make sure to give rack cards a try!

Benefits of Using Rack Cards to Promote Your Business

Rack cards are an excellent way to promote your business and reach more customers. They are a cost-effective marketing tool that can reach a wide audience. Rack cards can promote special offers, events, and new products or services. They are also a great way to promote your business to potential customers who may need to become more familiar with your company. Rack cards can be distributed in various ways, including through mailings, handouts, trade shows, or other events.

Tips for Creating an Effective Rack Card

1. Keep it brief: A rack card should be short and to the point. It should quickly introduce your business and highlight your main selling points.
2. Use strong visuals: A rack card should be visually appealing and easy to read. Use strong images and clear, concise text to grab attention and convey your message.
3. Highlight your unique selling points: What makes your business unique? Why should customers choose you over your competitors? Be sure to include this information on your rack card.
4. Call to action: Include a call to action on your rack card so that customers know what you want them to do next. It could be something like “Visit our website for more information” or “Stop by our store today!”
5. Get creative: Rack cards provide a great opportunity to get creative with your marketing. Use this chance to make your business stand out from the crowd.

How to Use Rack Cards for Maximum Reach

1. Rack cards are a great way to promote your business and reach more customers. Here are some tips on how to use rack cards for maximum reach:
2. Use high-quality printing – Rack cards printed on high-quality paper stock with full-colour printing will make a big impression on potential customers. Be sure to use a professional printer that provides high-quality prints.
3. Target your audience – When designing your rack card, keep your target audience in mind. It will help you choose the right images and copy that will appeal to them.
4. Include a call to action – Make sure your rack card includes a strong call to action that encourages recipients to take the next step, whether visiting your website or coming into your store.
5. Distribute them in high-traffic areas – Place your rack card in strategic locations where they’ll be seen by lots of people, such as busy intersections, public transit stops, or near popular attractions.

By following these tips, you can maximize your rack cards’ reach and effectively promote your business to potential customers.

Where to Place Your Rack Cards

There are a few key places to put your rack card to ensure potential customers see them. First, place them in high-traffic areas such as near the register of a store or on top of a counter. You can also leave them in waiting rooms or other public places where people have time to kill. Another great option is to put them in tourist information centres, as tourists always look for things to do and see in a new city.

Best Practices for Designing a Quality Rack Card

Rack cards are an excellent way to promote your business and reach more customers. However, designing a quality rack card can be challenging. Here are some best practices to help you design a quality rack card:

1. Keep it simple. More information on a rack card can be overwhelming for customers. Stick to the essentials – your logo, contact information, and a brief description of your products or services.
2. Use high-quality images. Low-quality images will make your rack card look unprofessional. Use high-resolution photos that accurately represent your brand and products/services.
3. Use attention-grabbing headlines and fonts. Your headlines should be clear and concise, and your fonts should be easy to read from a distance. Avoid using too many different fonts or colors, as this can distract customers.
4. Make sure your card is readable from a distance. Customers should be able to read your rack card from several feet away. Make sure the text is large enough to see, and use contrast wisely (light text on dark backgrounds or vice versa).
5. Get professional help if needed. Suppose you need more confidence in your design skills. In that case, it’s worth investing in professional help to create a quality rack card that accurately represents your brand.

Alternatives to Rack Cards

Rack cards are a great way to promote your business and reach more customers, but there are other ways. There are plenty of alternatives that can help you get your message out there.

Here are a few ideas:

1. Flyers and Posters – You can use flyers and posters to promote your business in various ways. Hand them out in busy areas, post them in local businesses, or put them up in your own office or store.
2. Business Cards – Business cards are another great way to promote your business. They’re easy to distribute and can be a valuable tool for networking.
3. Social Media – Social media is a powerful marketing tool that can help you reach a wide audience with your message. Use platforms like Facebook, Twitter, and Instagram to connect with potential customers and build relationships.
4. Email Marketing – Email marketing effectively reaches many people with your marketing message. Create a list of potential customers and send them informative emails about your products or services. Include links back to your website or blog so they can learn more about what you have to offer

Conclusion

Rack cards are an excellent and inexpensive way to promote your business, get noticed by more customers, and increase sales. With a few simple tips for design, distribution, and tracking metrics of success, you can start using quality rack cards today to spread the word about your business. Invest in quality materials that make your message stand out from the crowd and watch as you reach more potential customers than ever before.



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Info source: https://fromhelveticatoprint.weebly.com/blog/how-to-use-rack-cards

How Custom Water Bottle Labels Will Help Your Brand Succeed

If you’re looking for a creative and effective way to promote your brand, custom water bottle labels may be the perfect solution. Labelling your products can help boost the visibility and recognition of your brand in a unique and eye-catching way. Not only that, but branded water bottles also make great promotional items that customers will remember and use time and again. With so many benefits, it’s no wonder why more businesses are turning to custom water bottle labels as part of their marketing strategy.

Tailored Designs for Targeted Audiences

Personalization allows businesses to create custom water bottle labels specifically tailored to their target audiences. By collecting and analyzing customer data, brands can gain insights into their consumers’ preferences, demographics, and purchasing behaviours. Armed with this knowledge, businesses can design labels that resonate with their target audience on a deeper level. Whether it’s using specific colours, imagery, or language, personalized labels have the potential to connect with consumers on an emotional level, leaving a lasting impression.

Cost-Effective Promotion

Branded water bottle labels are a cost-effective way to promote your brand. They are relatively inexpensive to produce, especially when compared to other forms of advertising, such as billboards, television ads, or print ads. Additionally, custom water bottles with your logo and branding can be reused multiple times, which means your brand message will continue to be seen by your customers even after the initial purchase.

Stand Out from Competitors

Custom water bottle labels are also a great way to differentiate yourself from your competitors. With so many brands vying for consumer attention, a unique and eye-catching label can make all the difference. By customizing your water bottle labels, you can showcase your brand’s personality and values, which can help you build a loyal customer base.

Functional and Useful

Another advantage of custom water bottle labels is that they are highly functional. Water bottles are a necessity for many people, whether they are working out, hiking, or simply on the go. By placing your branding on a water bottle, you are providing your customers with a useful item that they can use in their daily lives. This not only increases the likelihood that they will use your water bottle regularly, but it also ensures that your brand message will be seen by others who may not have heard of your business before.

Technological Advancements

Advances in printing technology will undoubtedly enhance the impact of custom water bottle labels in the future. With improved printing capabilities, businesses will be able to create stunning and detailed designs that were once unimaginable. This opens up exciting possibilities for innovative label designs and techniques that will further elevate brand recognition and consumer engagement. From holographic labels to interactive QR code labels, the future of custom water bottle labels is bound to be a visual feast that captivates consumers.

Increase Brand Recognition

Custom water bottle labels can also help you increase your brand recognition. By putting your logo and branding on a water bottle, you are essentially creating a mobile billboard for your brand. As your customers use your water bottles, they are exposing your brand to others, which can help increase your visibility and recognition. This is especially important if you are a new business trying to establish yourself in a crowded marketplace.

Integration with Digital Marketing

With the increasing presence of technology in our daily lives, it’s reasonable to expect that custom water bottle labels will integrate with digital marketing strategies. QR codes and augmented reality (AR) technology, for example, can be incorporated into labels to provide interactive experiences for consumers. Scanning a QR code on a water bottle label could lead users to exclusive content, promotions, or even gamified experiences. This blending of physical and digital marketing will create a more immersive and engaging brand experience, further solidifying the impact of custom water bottle labels.

Integration with Customer Loyalty Programs

Personalized labels can also be seamlessly integrated with customer loyalty programs. By linking a unique identifier on the label to a loyalty program, businesses can enhance their customer relationships and drive repeat purchases. For example, scanning a QR code on a water bottle label could unlock loyalty points or exclusive rewards. This not only incentivizes customers to choose your brand but also fosters a sense of exclusivity and appreciation.

Commitment to Sustainability

Finally, custom water bottle labels are a great way to show your customers that you care about their health and the environment. By offering reusable water bottles, you are providing your customers with an eco-friendly alternative to disposable plastic water bottles. This not only helps reduce waste but also shows that your brand is committed to sustainability and making a positive impact on the planet.

Conclusion

In a crowded marketplace, it’s essential for businesses to find innovative and effective ways to promote their brand and engage with consumers. Custom water bottle labels offer a powerful solution, allowing businesses to stand out from competitors, increase brand recognition, and connect with their target audience on a deeper level.

As technology continues to advance, the future of custom water bottle labels holds even more exciting possibilities, such as personalized designs, interactive experiences, and integration with digital marketing strategies. By investing in custom water bottle labels, businesses can not only promote their brand but also demonstrate their commitment to sustainability and make a positive impact on the planet.

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Shared from https://printperfection.postach.io/post/how-custom-water-bottle-labels-will-help-your-brand-succeed

Why Banner Walls Are An Indispensable Advertising Medium

 

At least 30% of the brain is involved in the processing of visual information. We “eat with our eyes” and we “fall in love at first sight.” With that in mind, what better way to capture potential customers’ attention than with a bold, vibrant, and eye-catching banner wall?

Whether you’re trying to put your business’s best foot forward at an expo or trade show, or are a photographer who wants to instantly transport their clients to exotic locations. Banner walls are an indispensable solution for creating the perfect backdrop to showcase your products or services. Mobile advertising has never been easier.

Free-standing banner walls consist of a durable, sturdy aluminium lattice frame that is very light and can easily be folded and transported in a convenient carrier bag. A piece of printed fabric is stretched over this aluminium frame and secured with Velcro and metal hooks, resulting in a striking, wrinkle-free wall with a sleek finish.

You can choose between a custom design or a high-definition photo background. This printed fabric can be changed, and is also washable, making it easy to ensure that your brand is clean, vivid, and visually appealing. In addition, you may choose to go for a banner wall that is printed on both sides, potentially doubling your audience reach.

A banner wall can be straight or curved, allowing you to create a long horizon-like backdrop, an enclosed 360-degree panorama, even an immersive miniature maze, or an intimate booth for one-on-one customer engagement, depending on your objective. With their various sizes, banner walls are suitable for occasions ranging from the most intimate photoshoot to major corporate or sporting events, and everything in between. The ways and locations they can be implemented are limited only by the imagination.

With so many pros and benefits it’s easy to see why banner walls are one of the first assets that the discerning marketer or event organiser looks for. They are cost-effective, versatile, and have a wide range of applications. A banner wall with the right messaging and imagery could be just what you need to propel your brand or business to the next level.

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Article shared from https://podd.co.za/

Table Talkers - All You Need To Know

What is a Table Talker?

Table talkers are a multi-faced point-of-sale display popular in the services and retail industries. Often with three, four, or six faces, they are most often used as counter or tabletop displays and made from either card or clear plastic so they stand up independently.

Printed table talkers can have three faces or more. They arrive flat so they’re less likely to get damaged in transit and have a peel-off sticky tab to assemble on arrival. 

Table talkers are one of the most popular POS (Point of Sale) promotional tools out there, and you’ve probably seen them used in loads of different ways, but what’s the best way to use them for your business? We’ve gathered our top table talker ideas and how to use them so you can get some inspiration!

6 Popular Table Talker Ideas

The following options are all popular ways to use table talkers as both promotional POS tools and for personal use. 

Wedding Table Talkers

Table talkers are a great way to number your tables to help guests find their way to their seats before a wedding breakfast or other wedding meal. You can also use wedding table talkers to detail each course of the meal – if the meal is three courses long, even better! It’s a perfect fit! 

Not sure what the best way to design something like this? You can use our free wedding table talker design templates and customize them to suit your event.

Restaurant Table Talkers

Table talkers are also a great way to advertise set menus and special offers in your café or restaurant. Since you’ll be using each ‘face’ for one dish, you can get really visual with high-quality photographs of the food to tempt customers into ordering specific meals. They’re also easy to brand in a way that matches the interior décor of your restaurant – just add your logo and colours to the design and keep fonts consistent with your main menu. 

They’re also a great choice for bar menus as multiple people can view them at once, unlike a standard flat menu. Pop a few along your bar to make the happy hour rush a little easier! 

Price Lists

Thanks to their tall skinny shape, table talkers are also often used as price lists and work great in salons, spas and other businesses that have set prices for different services. They can be placed in full view on a counter or reception desk, so customers can review prices before making a decision. 

With three sides, you could keep your prices on one side and any special deals on the other two to entice customers into spending a little more.

Support a Cause

Rather than sticking to a classic pile of flyers, why not scatter some table talkers around a waiting room to promote a cause? By standing up, these neat little tools stand out from other, flatter marketing materials and force readers – especially ones waiting around for an appointment – to notice. 

We love this example of an NHS table talker which gives facts about the risks of high blood pressure. The key to being so effective is the strong call to action: Don’t wait to find out if you have high blood pressure! 

Keep Up with Seasonal Trends

Looking for a way to incorporate seasonal marketing into your menu or product offering? Table tents offer a great solution for on-table promotions – especially since they’re easy to recycle when you’re finished with them and cheap to repurchase throughout the year. Lots of restaurants use 3-face table talkers to show seasonal dishes, whereas retailers use them for seasonal sales, like Black Friday and Christmas deals.

Advertise Events

One of the ways we love to use table talkers is to remind colleagues of upcoming events. And this works just as well for customers in a retail environment! Simply list all the need-to-know details (and some enticing sneak previews of what to expect from the event) to show off your event. 

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Article shared from https://printperfection.postach.io/post/table-talkers-all-you-need-to-know

Ways To Use Print Ads

Although marketing professionals are well-versed in the world of digital and print advertising, many tend to rule out print advertising as a viable option because it's not as easily tracked and is more expensive than digital.

However, advertising in publications like magazines and newspapers can be an effective method for tapping into a new or local audience because you can get hyper-targeted based on the demographics and geography of the readers of each publication.

And with a little extra work at the outset, measuring print advertising success is much easier than you might think.

Why Advertise In Print?

We'd be lying if we said that print is a marketing channel that is on the rise - however, it’s a common misconception that “print is dead.”

While it may not be the most popular channel for advertising in today's culture, print still has its benefits.

From higher engagement rates as compared to digital channels to the heightened trust factor that readers experience when consuming printed content - print advertising is still a crucial tactic to consider when looking to reach and engage your audience to drive the most impact with your campaigns. 

Want to expand your reach by testing print advertising or find the print options that work best for your organization?

Follow the handy tips outlined below.

 

Print Advertising Tips To Follow:

1. Find Publications That Fit The Profile Of Your Target Customer

Similar to how different marketing campaigns might target different personas, publications have their ideal “reader,” too.

There is plenty of variation in readership across publications, and it’s your job to play "matchmaker" between what potential customers are reading and how likely they are to buy your product if they see your ad.

Interest-based or industry-based publications, such as Cigar Aficionado or Architectural Digest, have a narrow scope based on a highly specific market.

Other publications have a clear gender or age breakdown--think Cosmopolitan, Allure, Men’s Health, and AARP Magazine.

You can also advertise in a magazine or newspaper with a geographically targeted audience, such as the Roodepoort Times.

Consider what types of publications your customer is reading based on their interests, demographics, and location, and compare different options based on your audience personas and price points.

The publications you are interested in will most likely have a media kit available on their website or through a company representative. Often, you can purchase ads in a few different issues of a publication at a reduced rate per ad.

2. Provide Value Within The Context Of Your Print Campaigns

Value can be defined in a few different ways, such as educating the consumer about your product or providing monetary value. Specifically, retail establishments can benefit from including coupons in their print ads.

A study by RetailMeNot and The Omnibus Company concluded that 96% of Americans use coupons, and this behaviour is not limited to a specific age group, gender, or location.

Best of all, coupons offer a tangible incentive for consumers to take action: according to recent research performed by Valassis, 91% of people prefer to use paper coupons.

And in the 2018 Inmar Shopper Behavior Study, 83 percent of survey respondents reported that coupons influenced their purchasing behaviour, including driving them to a particular brand, encouraging them to buy more than intended, or inspiring them to buy sooner than planned.

If consumers see your print ad and think they are getting a deal, they are more likely to respond positively.

3. Have A Single, Unified Message

When you’re paying that much for space in a print publication, it can be tempting to cram as much information as you can into the ad.

Resist the urge!

Effective print ads typically have one, highly specific purpose that can be communicated through a single image and brief text.

That purpose might be driving brand awareness, informing consumers about a newly launched product line, or reaching a new audience segment.

Regardless, the print ad should be short, snappy, and memorable.

In 1997, Apple launched its famous “Think Different” campaign, a series of TV commercials and print advertisements that was partially inspired as a response to IBM’s “Think” campaign.

Apple’s print advertising featured a single photograph of a prominent historical or pop culture figure, the words “Think Different,” and the Apple logo in a rainbow pattern.

There was no specific mention of Apple products, but the connotation of the ad was that Apple is an innovative company that stands apart from others. In turn, consumers who use Apple products could also associate themselves as innovators.

More than 20 years later, companies and marketing agencies recognize the “Think Different” campaign as one of the most effective in advertising history.

4. Use High-Quality Images And Minimal Text

Along the same lines as choosing a “single message,” simplify the design of the print ad as much as possible. Use white space where you can, choose your colours wisely, and always stick with a bold, clear font.

The old adage “show, don’t tell” applies to print ads because most readers will glance at an ad very briefly without studying the details.

For this reason, it’s helpful to use visual metaphors, appeal to the five senses, and draw upon other visual elements typically associated with your brand, such as your logo and colours.

You should also use a focal point, such as one product, a person, or an animal, that the readers’ eyes will be drawn to.

Regardless of your preferred strategy, all elements of the print ad should tie back to the underlying message.

(Source: Flickr)

Companies like Apple, McDonald’s, and Coca-Cola are famous for their minimalist design in their ad campaigns, in some cases drawing upon the minimalism in the design of their products.

McDonald’s often reinterprets its products in the context of a print ad, such as the ad above in which the French fries are formed into a wi-fi signal.

The message to the audience is immediate and straightforward; McDonald’s offers wi-fi.

Readers should “get it” within a few seconds of looking at the ad. If the message is not intuitive, go back to the drawing board.

5. Use Print Advertising As Part Of A Larger Campaign

No marketing channel should be used in isolation.

Digital marketing and print advertising are not rivals.

Instead, they should work hand in hand and complement each other.

You may choose to launch a series of banner ads on the publication’s website in addition to purchasing a print ad, or you may increase your social media spending at the same time as the print launch to coincide with a larger campaign.

Across all channels, branding must be consistent -- same logos, same colour palette, etc. on everything from your digital ads to hanging banners.

Drawing upon your digital channels within the context of a print ad is also one of the easiest ways to drive the consumer to take action.

The print ad should always include a link to your website for more information, while other options include using a social media hashtag or asking consumers to respond to the advertisement through a social media platform like Instagram, Twitter, or Snapchat.

For example, the Coca-Cola #ShareaCoke campaign included a redesign of the print label on Coke products to include different names (Jeff, Lisa, Mom, etc.), a series of print ads in newspapers, TV commercials, and a large-scale social media campaign encouraging consumers to share pictures of themselves with Coke products using the hashtag #ShareaCoke.

The campaign’s first year resulted in more than 500,000 shared photos through #ShareaCoke and an additional 25 million Facebook followers.

6. Track The Success Of Your Print Campaigns

Some marketers prefer not to use print campaigns because ROI is harder to track.

While print advertising may not be able to generate an analytics report with the click of a button, there are many creative ways you can determine whether the channel was effective.

Create a vanity URL such as www.abccompany.com/architecturaldigest or a separate landing page to track the print ad as a traffic source in Google Analytics.

If the print ad is the only channel that directs to this URL, you will be able to calculate the exact number of web sessions, users, and other data.

Similarly, you can use QR codes connected to a UTM link that will drive consumers to your website on their mobile phones. With either of these methods, you can also measure conversions and compare the performance of the vanity URL or QR code to traffic generated from other channels.

For new customers who use your product or service, you can also send a survey asking how they learned about your company.

Include “Print ad” or “street banner” or whatever marketing materials you use as an option.

While not all customers will complete the survey and the dataset won’t be as complete as tracking web traffic in Google Analytics, you will also capture a segment of the audience that may not have visited your website.

This method could be useful for brick-and-mortar retailers, especially if you choose to market via hanging banners in or near these retailers.

Print Advertising Tips: Final Thoughts

Ignoring print as an advertising medium means missing out on a lot of potential business.

At the end of the day, print is still a relevant medium in today's landscape that can improve the effectiveness of your overall marketing efforts. 

Before booking your first print campaign, it’s important to:

• Do your research about the best publications for your brand 
• Define the right message and craft eye-catching (yet simple) creative that draws readers in
• Set up the parameters that will help you measure analytics and determine ROI
• Test and optimise your print ads to see what resonates the most 

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Info reshared from https://marketing.sfgate.com/blog/

10 Golden Rules For Designing A Business Card

Business cards represent the next step in making your small business dream a reality. And for many potential customers, it’s the first interaction they’ll have with your brand – so, make sure it’s a positive one.

A thoughtfully-designed business card does more than carry your contact information. It will make you look professional, build trust in customers, and set your small business apart from others. But before you start giving out business cards to everyone you meet, stop and ask yourself: What makes a good business card? How can you make it stand out, and ultimately bring in more business?

The answer: A careful combination of the information you include, and how you present it. Here, we’re giving you 10 essential tips on how to design a business card that best represents you (and your business!). Be on the lookout for advice from Tristan Le Breton, Creative Director at 99designs. 99designs is a creative platform that specializes in connecting graphic designers with their clients to create logos, websites, and more.

Ready to get started? Here’s how to design a business card:

1. Find a template that reflects your brand’s personality.
2. Find the right typeface.
3. Settle on a size and shape.
4. Organize your information.
5. Do double duty.
6. Maximize your logo.
7. Leave some white space.
8. Add something special.
9. Include a call to action.
10. Proofread.

1. Find a template that reflects your brand’s personality.

Your business card says a lot about you and your small business…so, choose a design that reflects your brand. Maybe you’re an interior decorator who specializes in modern styling and loves clean lines – reflect that with a template that’s clean and simple. Or, perhaps you’re a dog walker with an outgoing personality – reflect the fun nature of your business with a colorful, less formal card.

2. Find the right typeface.

If there’s a font you’ve been using on your website or other marketing materials, bring that into your business card. The font you choose should represent your brand – maybe an elegant script if you’re an etiquette coach, or typewriter-inspired font if you’re a writer – and be easy to read. All of your text should be at least 8 pts., but more important information (like your name or business name) can be printed in larger size, a different typeface, or in bold.

Tristan’s recommendation? “A good rule of thumb is to make the company name larger than a 12pt font, and never use any font sizes smaller than 8pt.”

3. Settle on a size and shape.

The size and orientation of your business card affects text size and the amount of information you can include…and also makes a statement about your brand. Are you a conventional, no-frills enterprise or a bold non-conformist?

Most business cards are rectangular, about the size of a credit card, and laid out horizontally. People are familiar with this format, so it’s a safe choice…but if you want to stand out, consider using a square shape, rounded corners, or vertical orientation.

4. Organize your information.

Speaking of information…your business card should give customers everything they need to contact you, find you online, or locate your storefront. Aside from your name and job title, add your business name, telephone number, website, email address, and social media handles. Make sure you include all of this information on your business card so customers can easily contact you the way they feel most comfortable.

When you’re adding your information to your business card template, consider the way you lay it out. Each piece of info should be clearly distinguishable, but flow nicely with one another. “A good visual flow for a business card design should start with the logo, then the name, then move on to secondary information like email addresses and phone numbers,” Tristan suggests. “You can always alter the visual flow by adjusting an element’s size, shifting its location, or adding additional white space.”

5. Do double duty.

Make your business card work twice as hard for you and your small business. Use the reverse side for appointment reminders, loyalty stamps, or as a blank canvas to showcase something about your business. For example, if you run a restaurant or cocktail bar, include a short recipe for a signature dish or drink. Do you sell handmade goods? Use business cards as tags for jewelry, clothing, accessories, and other crafts.

Another way to make your business card stick is by turning it into a magnet. This technique works particularly well for businesses offering recurring services like plumbing, gardening, pet sitting, hairdressing, car services, restaurants, and more. Customers will stick them on their refrigerators for easy, top-of-mind access to your contact information.

The options for repurposing your business card are endless…and can ensure your card gets further, lasts longer, and makes a stronger impression.

6. Maximize your logo.

Tristan says, “Your card is more than just your contact information – it’s a representation of you and your brand. Before you think of creating new business cards, there are two crucial design components to consider: your finalized logo and your brand colors. These elements are the most important parts of your visual branding, and will help influence other areas of the card design process.”

A business card is *all* about the logo – consider dedicating one side of your card solely to your logo. As a visual representation of your business, it deserves a prominent place that will instantly catch the eye of potential clients.

7. Leave some white space.

Don’t clutter your card with too much text – if there are too many elements on the card, they’ll all compete for the reader’s attention and nothing will stand out. (And remember – you can utilize both sides of the card!) Design-wise, a little white space is easier on the eyes…and it can help draw attention to the most important details.

Plus, you might want to add a note before you hand off your card to someone – leaving a little room gives you space to jot down your new phone extension or give potential customers the name of a colleague.

Tristan reminds us that “the fewer elements you have, the more impact each will make – so think about how you can clear the clutter to leave a lasting impression.”

8. Add something special.

According to Tristan, “special finishes can go a long way in making a lasting impression on potential customers, partners, and clients.”

One easy way to make your card stand out is to add an unusual design element or special print treatment. Foil accents add a touch of sophisticated shine, while embossed gloss creates a raised, glossy coating, giving your cards a hard-to-forget 3D feel.

Paper stock is another way to add something special to your business card. Extra-thick paper adds an instantly luxurious touch, while recycled kraft paper lends an organic feel.

Make sure these special features are appropriate for your branding – if you’re in a less glamorous line of work, it might feel odd to add a shimmery foil accent to your business card.

9. Include a call to action.

A CTA isn’t a business card requirement, but it can encourage potential clients to take that next step. Whether it’s a special offer, a useful tip, or a discount code, create an incentive around your business to energize customers.

\Consider using a QR code as part of your call to action. As people are increasingly comfortable with scanning QR codes, adding one to your business card is a great one-click way to send people to your website, subscribe them to your mailing list, or give them a special promotion. We suggest placing the code on the back of your business card – this ensures it’s easy to scan, and won’t take away from your logo on the front.

10. Proofread…and then proofread again.

Is there anything worse than opening a freshly-printed box of business cards (or menus, or flyers) to see that there’s a typo? Before you place your order, ask a colleague or friend to double-check your business cards for spelling errors. If you want to be *extra* sure that your card is perfectly proofed, enlist the help of a copyediting professional. Since there is such a small amount of text on a business card, it should be a relatively quick, low-cost task.

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Tips reshared from https://printperfection.postach.io/post/10-golden-rules-for-designing-a-business-card

Poster Printing: A Concise Guide

 

A3 posters are sized as 297 x 420mm

You can have A3 posters printed for:

• A3 academic posters
• A3 conference posters
• A3 event posters
• A3 university poster
• A3 PhD posters
• A3 Student posters

For students and professionals on a budget, there are a variety of paper sizes and finishes to suit your needs. We recommend A3 printing be done on satin paper as it has a slight texture and shines to make your poster look professional and outstanding in a crowd. It looks amazing under bright lights at a presentation. Matte is also a good option if you need a non-reflective coating on your poster or if you wish to write on it.

The exact size of an A3 poster is trimmed to 297 x 420mm

An explanation of the finishes on A3 printed posters:

• Matte Coated A3 Paper – This is a non-reflective flat white A3 paper that’s similar to the standard type of home paper most people are used to. Poster printing Matte paper is much thicker than standard paper which is coated in a special white finish to help your poster appear brighter and pop out.
• Satin Coated A3 Paper – This is a slightly reflective premium A3 photo paper that has a slight texture and adds shine to your poster. It does not reflect as much as Gloss Coated Paper so it’s easy to read under brightly lit environments. This is recommended for a most professional look

If your A3 printing needs do not include posters - check out more information on A3 printing to find the A3 printing services to suit your needs.

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Information shared from https://printingcapetown.wordpress.com/2023/03/12/poster-printing-a-concise-guide/