Your business grows. It evolves. You change staff members, you add services, and you develop special programming.
Nothing’s static when you run a business, so locking your business’s efforts into a single moment in time doesn’t make a lot of sense. It’s for this very reason that the tri-fold brochures of old have fallen out of favor with some, replaced by more flexible and affordable rack cards from Asset Print.
A rack card is a high-impact, visually driven handout that focuses on a specific aspect of your business – a service, program or member of your team, for instance. Three or more of these rack cards, and you have yourself a system.
So what’s the draw? What makes rack card systems better than brochures, fliers and other printed marketing tools? Let’s explore some of the benefits:
Rack cards are specific
Rather than mention a service or product option as part of a bullet-point list in a brochure, rack cards allow you to truly spotlight what’s important to clients and referral sources and what sets you apart from other service providers in your market. A rack card provides plenty of space for you to delve into a specific service or program, directly appealing to the needs and goals of potential clients and referral sources.
They are flexible
As your business grows, your rack card system will grow with you. And when changes occur in your business, a rack card system allows you to quickly adjust. If a program evolves or is eliminated, for instance, remove or replace the card, and the system remains intact.
They tell a story
Rack cards give you the option to craft very specific messages about your business, depending on the needs of a particular audience or person. Most effectively tell your story by giving clients and referral sources only the rack cards that are most meaningful to them.
They educate
What does your business do? Does it offer unique services or products? Can it help clients in a way no other business can? Educating the public about the value of your business services should be a continuing goal you. Rack cards can prove an invaluable tool for driving these efforts.
They’re low-impact
Rack card systems can be scaled based on need as well as budget, making them a low-impact, affordable addition to your marketing strategy. Unlike trifolds or pricey mail marketing pieces, rack cards can be presented as a set or individually. If you discontinue a service or a staff member leaves, you’re not stuck paying for a redesign of an entire marketing piece.
Article source: http://buildpt.com/2015/07/31/5-reasons-you-should-be-using-rack-cards-instead-of-brochures-to-market-your-physical-therapy-practice/
