How to Market My Business by Using Online Printing

Online Printing Can Help You Reach Your Goals

Most modern business marketing advice revolves around digital marketing methods such as having a good website, profiles on major social media platforms, search engine optimization and content marketing. While these are important, they cannot wholly replace the value of printed materials in marketing.

Some businesses, for example, may primarily operate locally and have little need for digital marketing efforts. Even if your business is wholly online, there are still benefits to using printed marketing materials. The following is an in-depth guide for how to market your new or existing business in 2020 by using printing like that available at Asset Print.

Business Cards

Most professionals are well-served by having business cards they can hand out to people at events or in passing. This is especially true if you are a freelancer or even run an online business. A business card is a great way to encourage people you meet in real life to check out your website and the products or services you provide online. Business cards also provide contact information so people can contact you later with questions, commissions or other requests.

Direct Mail

For certain types of businesses, direct mail can be an invaluable way to gain the attention of clients. This is especially true for small businesses like doctor’s offices and storefronts that don’t do much business outside of a local community. Direct mailings can remind customers that your business is still there if they haven’t come in a while, promote sales and discounts, advertise that your business has opened and more. It is a good way to reach people who may not spend a lot of time online, such as older demographics if your business caters to them. There are a lot of possibilities with direct mail you can discover by getting some printed and seeing for yourself.

Storefront Signs

If you run a physical store or office, colour banners and signage are practically a necessity. They can serve to advertise your business from the windows to catch the eyes of passerby and convince them to come inside and shop. This is helpful because these signs immediately let customers know what you sell and the type of business you are. They can advertise promotions or sales that may be going on at the moment. Retractable banners and indoor posters can also serve to make the inside of your store or office more vibrant.

Promotional Items

Your printed logo, the name of your business or a clever saying printed on promotional items is another great way printing can promote your business. T-shirts, for example, can be worn by your employees at events and sold to your customers to spread the word about your business. They are also helpful for branding and team-building efforts among your employees.

Other Types Of Signs

Billboards, flyers posted around town and other types of physical signage are very effective at drawing attention to your business and will continue to be popular in 2020. Car signs, including magnets, are also a great idea. They serve as a moving advertisement for your business just while driving around town. They are especially useful if your operation goes to individual homes, such as if you run a cleaning business or a dog training service.


Printed materials are still very relevant in advertising your business…even in 2020. They are used in any number of ways to help get your business off the ground or to experience growth. Choose an online printing company experienced in working with many different types of industries to successfully promote and grow your business.





Article source: https://bestflyerprinting.tumblr.com/post/190305136199/how-to-market-my-business-by-using-online

DIGITALLY PRINTED LABELS

So you need vibrant, digitally printed labels, but before we get ahead of ourselves here’s how things work from here on in.

1. Quote & Order

You would have seen or spoken to a sales consultant at a printing company who suggested a size, material and finish for your label going forward. If you are happy with the price you will choose a quantity that suits your requirements and you place an order.

Handy hint: Prices are volume related, so the more you order the cheaper it gets!

2. Design

Before a label printing company can start printing they need to sort out your artwork.

Option 1: They design a label to your specifications. For this, they need a design brief, which you will sit and cover with your consultant, think of this as a roadmap for the designer to work with, to get to exactly what you are looking for. If you have any images or logos, fonts etc this is when this will be specified. Of course, taste is a very personal thing so be as specific as you need. Rather too much information than too little. If you have labels that you’ve seen on a product or in sample packs, reference these and send them your ideas. Design is a slow and tedious process so give them a few days to send it back to you, of course, if you have many variants/SKU’s this will extend the process.

When you receive your design/s back take a careful look and request any changes, special attention should be paid to spelling and content such as ingredients, instructions and layout.

Option 2: You have existing artwork and would like this replicated, easy, but your printer needs it in a certain format to be able to get it print-ready. Because there are so many design packages on the market we’ve found that a High-Resolution PDF works best. Please make sure all Fonts are converted to Curves/Paths to avoid having Font substitution problems and incurring design charges.

Handy hint: Remember we make use of a CMYK print process, so if you have a specific Pantone colour you’d like to use ask the consultant to look at the colour chart for the best CMYK match. Digital and Flexo are vastly different print processes and there is certain colour we cannot match exactly.

3. Digital and physical proofs and approval

Once your printer has digital approval (this means you are happy with the electronic proof / design and acknowledge this on email), they move on to a physical proof. They schedule time on their press to produce a printed version of your design for final sign off of changes. To avoid delays this is normally on Semi-Gloss paper, which is our most common substrate. This is a unique offer because unlike many printers will give you a print produced on the actual press, not a desktop proofer. This simply means that what you see on the proof is what you’ll get as your final product. A point to note: The physical proof will be un-finished, this simply means that it will not be die-cut or have the varnish layer or lamination of the final product. If you are happy with the physical proof, you will sign it off and then they’re ready to roll.

Handy hint: The design phase could take days or weeks, depending on how fast they can get you to a design you like.

4. Printing, Die-cutting and finishing, Rewinding

With all the approvals out of the way, they move to the production phase. Your order now gets planned, printed, finished and rewound.

As you can see there are quite a few steps to get through before a printing company can start printing, so make sure you have sufficient stock from your existing supplier.

The good news is that once you’ve been through the initial artwork and approval phases, your job becomes a re-order. This simply means approved artwork is already in place and all you need to do is place an order for your labels at Asset Print, check the price and await delivery.



Article source: https://fromhelveticatoprint.weebly.com/blog/digitally-printed-labels

Custom-Printed Labels: Here’s What Your Printer Needs to Know…

Custom labels are one of the most diverse printed products available. They can be created in virtually any size, shape or colour, and can be constructed using a variety of materials, adhesives and coatings.
Sometimes referred to as stickers, decals or adhesive tags, labels are primarily used to communicate important information. Printed labels can provide identification, assist with distribution, give instructions, issue warnings, display promotional messages or serve a variety of other important purposes.

When you have a custom label project, you can expect your printer to ask a series of questions in order to accurately quote and produce the optimal label solution for you.  Below are some questions your printer will likely ask and the corresponding aspects for you to consider.

How will the Label be used?

When a customer requests custom-printed labels, the first question a printer may ask is how the label will be used. Knowing the label’s purpose, what it will be affixed to, and the environment and handling it will be subject to, help them determine its basic physical characteristics…

Base Material
Paper (the most economical choice)
Plastic – Vinyl, Polyester, Mylar, etc.
Metallic Foil

Adhesion Method
Permanent Bond
Removable/Repositionable
Static Cling

Protective Coatings
UV Coating
Plastic Lamination
Chemical/Moisture Resistant

How will the Label be applied?

After your printing company knows more about the label’s basic physical characteristics, they will want to learn how the label will be applied and if the label will be printed upon or otherwise marked on by the customer or another party. This helps them determine the optimal format for dispersing the label as well as factors that may affect the durability of the label and its ink…

Format
Flat Sheets, multiple labels per sheet
Individual Labels
On Rolls
Fan-folded

Durability
Standard or Heavy-Duty Thickness
Subject to Heat, such as a LaserJet?
Written on by Pen, Marker, Pencil?
Matte or Gloss Finish

How will the Label look?

Determining the dimensions and appearance of the label is usually the next step. The options here are virtually endless, so it helps to discuss the most economical choices that meet the customer’s needs.

Design elements to consider include…

Size and Shape
Stock or Custom Size (a Stock size avoids any die expense)
Rectangular or Square, Sharp or Rounded Corners
Oval, Circle or Other Common Shape
Speciality/Die-cut Shape

Ink Colors
Full-Color (CMYK)
PMS/Spot Colors
Black Ink Only

Other Features
Embossing

Consecutive Numbering

Because you want labels that are ideally suited for your specific application, we always recommend that you get Asset Print involved early in the process to make sure all aspects of the label are addressed. This includes pre-testing a sample of the recommended label stock.


Article source: https://printingcapetown.wordpress.com/2019/12/03/custom-printed-labels-heres-what-your-printer-needs-to-know/

Catch-Up with the Latest Poster Design Trends

There are exciting poster design trends in the offing. Posters are great for advertising. Poster printing is a sure way to get your business noticed by your prospective customers. To help you make the best of your poster printing investment here is a list of the latest poster design trends that are currently popular worldwide:

Creating as Much Contrast as Possible 

Most entrepreneurs will be overly concerned with choosing design elements that complement one another. Nowadays, however, the emphasis is on creating as much contrast as possible. Think bold colours, daring fonts and full bleeds. 

Gradients 

Unless the aim is to follow the minimalist trend, colour transitions (also known as gradients) can add some dimension and texture to your poster design. 

Use Retro Palettes 

Not sure which colour scheme to go with? Colour palettes from the 1980s and 1990s have recently made a comeback – which is great considering how eye-catching they are! Electric hues and geometric patterns are also extremely popular right now. 

Invest in Custom Graphics

It can be so tempting for business owners to turn to stock imagery when designing their posters. While it is definitely the cheaper option, it does little to embody the essence of your business and the message that you’re trying to get across. If your budget allows for it, custom graphics designed by a professional graphic design company can truly make a world of difference when it comes to creating a poster that people can’t help but admire. 

Change Poster Size 

Why stick to the traditional A4 poster size when you can opt for any other size instead? Choose a printing company like Asset Print that can provide you with large format printing to suit your chosen dimensions.

Article source: https://printperfection.postach.io/post/catch-up-with-the-latest-poster-design-trends

Promotional Printing: Five Benefits of Custom-Printed Notepads

Custom-printed notepads are one of the best ways to keep your company’s name in front of current and prospective customers. Like a miniature billboard, a custom notepad will repeatedly display your marketing message, helping to keep your business top-of-mind for weeks, months or longer.

Not only are custom notepads very economical to produce, but they can also be printed with virtually any promotional message you wish to convey – company name, logo, slogan, contact information, photos and so on. Adding a full-color logo, photos or artwork helps create a quality impression.

In addition, notepads are quite durable and very easy to distribute, making them well-suited for trade show giveaways or for sales reps to hand out to current and prospective customers.

A Custom-Printed Notepads offers Numerous Benefits…

1) Provides Ongoing Exposure – most recipients of note pads will keep them handy and use them almost daily. This means your organisation’s name and contact information will always be prominently displayed. No other type of marketing offers such repeat exposure for so little investment.

2) Encourages Reciprocity – people love to receive gifts and freebies. Even though they are distributed with no obligation, giving a gift to a current or prospective client builds goodwill and leaves a favorable impression…which increases the probability they will like you, remember you, and do business with you.

3) Practical and Useful – in addition to being effective tools for promotion and brand awareness, imprinted notepads serve a very practical and useful purpose for the recipient. Just about everybody appreciates a handy pad of paper, for use at home or at the office. Plus, compared to other promotional items, the simple and relatively low-tech nature of notepads means they won’t break, need instructions, or require batteries.

4) Very Affordable – custom-printed notepads have a high perceived value yet are extremely affordable. In fact, notepads are one of the most affordable promotional items you can buy. Also, a standard size pad – such as 8.5” x 11”, 5.5” x 8.5”, or 4.25” x 5.5” – will prove to be your most economical choice. In addition, shrink-wrapping note pads into small bundles, such as packs of 5 pads, is an affordable way to minimize damage and make distribution easier.

5) Totally Customizable – notepads can be printed at Asset Print with any message, image or layout you choose. You can have them printed in full-color, one or two colors, or plain black ink. They can also be made as lined or unlined pads. Also, the number of sheets per pad is variable…25, 50, 100, or something else. With notepad printing, there is a lot of room for creativity so the design is totally up to you.

Article source: https://www.formaxprinting.com/blog/2013/08/promotional-printing-five-benefits-of-custom-printed-note-pads/

Flyer Printing – Low Cost, High Exposure

Gone are the days of waiting for customers to come knocking at your door. In this rapidly developing world, consumers are bombarded with options. Your competitors are chanting, tugging and aggressively at war to get the same clients. If ever there was a time for you to rise up and be counted, it’s now – and you can do just that with printed flyers.

So, you have put your campaign online and are waiting for clicks… Big deal, your competitors have probably thought of the same thing and may have a bigger online ad budget than you! While the importance of the digital space cannot be underestimated, nothing beats putting a flyer in the hands of your clients and of course potentially new ones!

Targeted advertising with fliers

Get high exposure without the complications. Simply have your print-ready artwork in a PDF format, order online and the rest is history. Quick turnarounds and quality flyer printing are some of the standard benefits you can expect from Asset Print.

Move away from only soliciting online clicks and impressions that may or may not be real, but computer-generated. Target your area, the people you so greatly want, by making sure your message lands in front of them. It is like personally taking your brand and promo advertising from your office chambers where they were birthed to the eyes of your potential clients.

Break exposure limitations, not your budget

With our flyer special, your budget – or the lack thereof – need no longer be an excuse for not taking your brand and promo advertising directly to your potential customers. It is something that is now within your reach and the high exposure benefits of it can far outweigh the low cost in the long run.

Consider popular soda drinks, global restaurants and brands, they all have one thing in common; they tirelessly present themselves to their target audiences. Even though they know they are internationally recognised, they strive to remain top-of-mind by advertising where it matters.

If leading blue-chip companies can and do it, can you afford not to let your community know about your product and latest specials? A click can never quite be compared to a message delivered into their hands. Somehow a human touch and virtual click just aren’t the same thing.

Flyers still work! Order today to find out for yourself.

Article source: https://fromhelveticatoprint.weebly.com/blog/flyer-printing-low-cost-high-exposure

3 Ways to Use Desk Calendars

Desk calendars are attractive, useful products that keep your message top-of-mind 365 days a year. Just about everyone can use desk calendars at home or work, but what’s the best way to employ desk calendars to reach your audience? It depends on your goals. The following details three different ways you can use desk calendars.

1. Marketing

Since they’re so useful, desk calendars are sought-after and welcomed marketing tools. People buy desk calendars, after all, so your customers will be thrilled to get free desk calendars that promote your brand.

Here are some tips for getting the most out of desk calendar marketing:


Make your cover visually exciting and relevant to your customers (and your business)


Your brand should be prominently featured so your company gets year-round exposure


You can add in periodic coupons or coupon codes by date to encourage direct sales

Print desk calendars to give to your best customers to enjoy cost-effective, year-round marketing they’ll appreciate!

2. Fundraising

School, churches, and nonprofit organizations can print desk calendars to sell as fundraisers. This is a great way to earn more funds from alumni, student parents, congregations, and organization members.

Here are some tips for running a successful desk calendar fundraiser:


Print desk calendars featuring attractive artwork relevant to your school, church, or cause


Promote your desk calendars in print newsletters, emails, on social media, and at meetings; if you’re selling desk calendars as a school fundraiser, send order forms home with your students


Make it easy for your members to order desk calendars with order forms, both online and off


Partner with local retailers who can sell your desk calendars at the counter


Make it clear what proceeds from your desk calendar fundraiser will be used for; people are more likely to buy if they’re supporting a cause they believe in

Print desk calendars for unique fundraisers people will want to support!

3. Personalized gifts

Want to give friends and family members personalized gifts they can use year-round? Desk calendars offer the perfect solution. They can be printed in quantities as low as ten, so you can print desk calendars to give to the entire family or circle of friends.

Print personalized desk calendars that:


Feature photos of friends and family members


Feature engagement or wedding photos


Commemorate memorable trips, important anniversaries, or holiday get-togethers


Showcase your favorite photos from your college days, your childhood, or a loved one’s life


You can also give desk calendars to employees and co-workers

Personalised desk calendars from Asset Print are a great way to add a fun or sentimental touch to desktops every day of the year!




Article source: https://blog.psprint.com/printing/3-ways-use-desk-calendars/