5 Reasons to Use Calendars

Why are Calendars important to you and your business?

Calendars have been used for so long. However, the use of calendars has become slightly less popular since we tend to increasingly rely on modern technology to help us organize our days (calendars on our phones and computers). When it comes to marketing though, it is obvious that printed materials still have a long-lasting impact on brand recognition. Indeed, they help people to recognize a brand even better, which is why so many entrepreneurs still see strong potential in this printed marketing material. Branded calendars, thanks to their usefulness for whoever receives them, tend to have great branding impacts.

Below, we break down the main reasons why calendars are so useful for the average person, and for brands. Believe us, printing calendars is definitely worth it. If you’re already convinced on the business advantages of calendar printing, head down to the bottom of the article to download our free calendar templates for 2018.

2 Main Reasons Why Your Business Needs Calendars:

1. They Help People Remember Your Brand

Many companies use calendars to increase their own customer’s loyalty. Instead of only targeting new customers, why not take some time to take care of your loyal customers with a yearly gift such as a company calendar? No one will ignore a good quality calendar with a creative design: they are useful and look great! The calendar will remind them of your brand for sure. Think about your customers, send the calendars to their families or friends. This is how you will raise your brand awareness. A yearly postcard or greeting card sent to your partners and customers has the same positive effects.

2. They Increase Long-Term Revenue for Your Company

Calendars increase revenue in 2 ways. First, they raise the loyalty of existing customers and make your customers come back. Second, they are also useful in marketing your brand to new customers. Think about it: anyone who is attracted to your calendar that they see on someone else’s table, can be attracted to your brand. If the design and content of your calendar is smartly conceived and links to your brand are obvious, you will for sure acquire new customers and revenue this way. Glazing on the cake is that calendars just sit there the entire year! Basically, as a company it means you get free advertising for an entire year. What’s not to like?

There are 3 Main Reasons Why People Need Calendars:

1. Managing your daily activities

We all have those busy days, so why not have something that can help you manage them right there on your desk? Like a cute calendar for example? To get your head out of your electronics and look through your plans on the calendar will make you feel more motivated and give a break for your eyes to relax.

2. Helping yourself remember special days and important events

Sometimes, we miss out on those special days with families and friends because we only pay attention to work. It never is so good if you miss out from social and focus on only work. Beware of burnouts! Using a calendar as a reminder that sits next to you will help you to more successfully balance work and social life. Circle around those important days to help you organize your days better and obviously have more time to yourself and the ones you’re close to

3. Motivating yourself to do more

Some people create their own calendars with motivational quotes on them, which will help them achieve their goals faster. You could see all the important days and tasks that you have planned to finish on the calendar and you can tell that this would be the best reminder to complete your work, as well as getting motivated every day.

Convinced yet? Get your business calendars printed today!

Asset Print is a reliable, effective and favoured printing company, that can assist you from start to finish with getting your business calendars printed. Marketing through calendar printing, with Asset Print.

Article source: https://www.gogoprint.co.th/en/blog/5-reasons-to-use-calendar-with-free-templates-2018/

Do Printed Flyers Still Have a Place in the Digital World?

If you believed that digital marketing has made printed marketing materials obsolete, you might be surprised to know that a 2015 Canadian survey conducted by market researchers BrandSpark International found that 91% of consumers said that they preferred printed flyers.

While this in no way suggests that companies are wasting their marketing budgets on digital campaigns, it might indicate that some marketing managers are overlooking the power of the printed flyer as a means of reaching prospective customers.

Printed flyers should not be seen as an alternative to digital marketing, they should be viewed as an integral part of an overall marketing strategy. A well designed flyer can entice people to visit a company’s website for further information, sign up for an online newsletter, or take advantage of an online special offer, and much, much more. Here are some of the reasons why companies should not abandon the flyer.

The digital world has made flyers cheaper to produce

Rather than make printed flyers obsolete, the digital world has made printed flyers even more cost effective to produce. Once a flyer has been designed, it is now easy to order print runs online for as little as 100 flyers at a time. That has made flyers a more viable option for small business and it also means that larger businesses do not need to keep huge stocks of printed material that could become outdated.

Flyers can be put to many uses

Flyers are the real multi-taskers of marketing collateral. They can be sent out as mailers, included with sales proposals, displayed in stands in a store, handed out at trade shows, and sales representatives can leave them behind with prospects. Remember too that, while giving out sales literature on memory sticks might appear to be a more up to date way of doing things; many organisations don’t allow employees to connect any third party devices to the company network.

Flyers are not so easily dismissed

It’s a fact that many people are becoming ad-blind, or ad-resistant, when they use the internet. Quite simply, there is now so much digital advertising, we are learning to ignore it and zone straight in on the content we are looking for. There is, however, something about hard copy that makes people look at it, even if only briefly, before they discard it. It’s also something that can be popped in a pocket and read through later on, without the need to switch on any devices.

Flyers can convey quality

A well designed flyer printed on high quality paper can say a lot more about the quality of a company and its products. A flyer is a tactile experience for the recipient; a glossy flyer printed on high quality paper can demonstrate a company’s commitment to quality far better than a website or email can. After all, anyone can create a brand online and set up a free email address, and most people are fully aware of that fact.

Flyers are easy to create

Most people have all the tools they need to design a printed flyer already installed on their computers and, with the interchangeable file formats of modern applications, it’s now easy to create a design and send it straight through to printer for printing. The flyer printing companies will also be able to offer design services and some have their own online flyer design tools that you can use.

Flyers can keep the sales cycle flowing

Flyers can be very useful tools for keeping the momentum going in the sales cycle. It is well recognised that sales rarely come from a single contact, a prospect needs multiple “touches” to keep the sales process moving along. A well designed flyer with a compelling message can be a very cost effective way to keep a product or a company firmly in the mind of a prospective customer.

Consumers still want printed sales literature

There is no question that online marketing is very effective, but printed sales literature still has an important role to play in the sales cycle. Research has found that, while consumers may do their initial research online, many are then looking for printed information as the next step in their decision making process. This is especially the case in purchases of high end products where the decision making process might be a long one. A flyer is something that can be put in a drawer and looked at again later.

The role of the flyer may have changed, but it does still have a role

The days of mailing out tens of thousands of printed flyers may well have passed, but there is now an even more important role for printed sales literature.

Used in conjunction with a digital marketing campaign, flyers can be a very cost effective way of reinforcing the sale massage, enticing people to go online and find out more about a product, and they can be a simple and cheap giveaway to keep a product service, or company at the forefront of a prospect’s mind.

Marketing managers also need to be aware that there is a significant proportion of the population who trust high quality printed material more than they do digital advertising. Some people simply prefer to read a hard copy rather than spend hours in front of a screen.

The flyer, then, does still have an important role in modern marketing strategies, and it should not be consigned to a dusty box at the back of a storeroom. It might need to be designed differently to become one of the many interactions that a prospect has with a company, but the humble flyer remains a cheap and adaptable way of promoting a brand and conveying a strong message.

Asset Print has the expertise and passion for flyers you’ll need for a successful flyer marketing campaign. Browse their wide range of printing services and get your business noticed with their printed flyers!

Article source: https://toughnickel.com/industries/Do-Printed-Flyers-Still-Have-a-Place-in-the-Digital-World

Why Business Cards Still Matter

“Leave Your Business Cards At Home. 3 Ways to Guarantee Follow-Up on Your Networking Conversation”

“No Business Card Necessary: 3 Alternative Ways to Ensure Follow-Up”

“Bye-Bye Business Cards: 4 Expert Tips for Making the Most out of Conferences”

Are business cards on the verge of extinction? Judging by the titles of these three headlines I recently spotted on Forbes and Entrepreneur, it might sound like the beginning of the end for these tiny pieces of paper. We’ve been trained to never travel or attend a networking event without a small, updated stack handy, yet the cards collected are often filed away into “The Pile” where everyone designates them. Maybe they’ll be pulled out to add as LinkedIn contacts, maybe they won’t. But you’ll definitely wonder what good it does to keep hanging on to tons of cards from contacts many struggle to place.

Don’t despair, business card enthusiasts. From integrating your personal brand to making a solid first impression, there are more than enough ways business cards can help you stand out from the pack in 2017.

Your card, your story

Instead of considering your card to be the bare bones of your role within a company (focusing solely on your name, job title, address, and email/phone numbers), spice it up by sharing your unique story.

Who are you? What about your company — what does it offer or do? Of course you’ll give the connection you meet an elevator pitch, but your card should reflect some of those details alongside the basics. We like some of the creative business card template suggestions featured in this TIME article like adding a favorite photo to one side of the card, stylizing with bold colors and typography or even opting out of the traditional rectangular card shape for a design that’s in your career field — a flower-shaped business card for a florist, for example. Just remember that in the process of punching up your card with your personal brand, don’t forget to include any of the basic information I mentioned earlier on it!

A physical reminder in a digital world

If there’s one reason why business cards are disappearing from our wallets and radar, it’s due to the rise of social platforms. Why pass out cards when you can pull out your smartphone and instantly follow one another on LinkedIn anyway?

Ultimately, business cards are still incredibly useful at keeping you fresh in the minds of the recipient. This physical card gives the recipient the chance to reflect later, if they have a hard time remembering who you are, and recall where the connection was made, whether it was a trade show or network event.

It’s not expensive (or hard) to create high quality business cards

Whether you’re a freelancer or the VP at a major corporation, creating high quality business cards has never been easier or more affordable than it is now. Companies like Vistaprint only require a few minutes to customize your own cards using a variety of papers, fonts, colors, and designs that fit your style best. Take into consideration a little bit of everything when designing these cards from the paper being used to adding in your social media handles and even a QR code if you’re offering a discount on your products or services.

At the end of the day, your business card may be one of your first impressions but it can also be your last one too since so many of these connections we never see again after the initial meeting. Make sure your business cards shares the story of your personal brand (or that of your business), is updated and aesthetically pleasing, and you always keep a few on hand everywhere you go — just in case.

Ensure you always have enough and the best business cards for your brand - visit Asset Print for great design and printing services.

Article source: https://bestflyerprinting.tumblr.com/post/169456511724/why-business-cards-still-matter

5 Reasons Bloggers Should Carry Business Cards

When I decided to go to my first blogging conference I did a lot of research as to what to expect and how to prepare. One of the most common tips I saw was  to take business cards and after Blogher15, I was  glad I did.

If you are of the fence about getting business cards here are 5 reasons bloggers should carry a business card.

It shows that you are professional.

Let’s be honest there are a lot out blogs out there. Any Jane or John with a computer and Wi-Fi can start a blog and start sharing their thoughts with the world. If you want to separate yourself from the pack get a business card. It shows that you’re willing to invest in your blog and mean business.

I remember the first day of Blogher15 I sat at a table with this very nice girl. I gave her my card and she had to quickly jot down her blog URL for me, no offense to her but the exchange seemed disorganized and sloppy. Other bloggers would confidently hand me their card and I made a point to check out each blog after my trip.

It makes it easier for readers.

If you go the professional route I strongly suggest adding a QR code on the back of them. A QR is a two-dimensional barcode that allows people to scan it using a QR reader app on their smartphones and takes them directly to a website. Even if you decide to make them yourself, business cards makes it so much easier for potential readers, sponsors or clients to remember you and find your website.

It’s much easier to find a business card in your wallet than it is to try to remember a long blog name.

You never know where you will find new readers.

I’ve handed my cards out everywhere, not just blogging events. When someone asks me what I do, in addition to my Marketing position I tell them I have a lifestyle blog and am a freelance writer. The casual ,”okay, you’re a ‘blogger’ ” expression changes quickly to, “I’ll check it out,” when I pull out my business cards. I’ve even passed out cards to my OB/GYN!

I’ve met people at a bar and then next day gotten comments, text and emails letting me know they ended up finding my card the next day and checked out my blog. You never know who someone knows. As a blogger you are your marketing team, you should also be spreading the word about your blog/business any chance you get.

When you give, you get.

Have you ever been walking somewhere in public and smiled at a stranger? Chances are they smiled back. It’s the same with business cards! I handed a business card to Vice President of She Knows Media and guess what, she gave me her business card back. Not only are you increasing the chances of someone you’re interacting with going to your website but you are subliminally encouraging them to give you their contact information as well.

Branding!

With so many blogs out there it’s important that you stand out. If someone sees the same logo and colors on your business card they will be more confident they have landed on the right page. Also if they see one of your pins on Pinterest, a post on Instagram or blog tweet they will recognize it is a part of your brand. A strong brand shows a strong business.

Say you have a blog about saving money as a mom. You meet someone and tell them you have a blog called “Mom isn’t going broke,” while you may think it’s a memorable name, chances are that person’s brain space is occupied with a lot (especially at a networking event) and your blog name may slip through the cracks. They remembered you have a mommy saving blog and Google “Mommy saving blog” they will find a lot of other blogs and after visiting a few sites that aren’t yours, they will probably give up and move on.

Business cards are a great way to share information with and can be very inexpensive. We make use of Asset Print to make our business cards.

Do you use business cards for your blog? Did you make them yourself or did you buy them? What do you put on them?  Please share below.

Article source: https://bestflyerprinting.tumblr.com/post/165576489639/5-reasons-bloggers-should-carry-business-cards

BUSINESS CARD DESIGN AND BUSINESS CARD PRINTING TIPS

Your business card design and business card printing should never be a side thought to your marketing plan, it often works as the first point of contact between a potential customer and your company. It needs to be strategically thought out and designed in a way that encourages them to want to know more about you and your service offerings.

If you want to create eye-catching, distinctive and professional business cards it is important to work alongside a professional business card designer and business card printing company, take a look at these top tips for business card success:

THE 4 W’S

Who? What? Where? Why? You may want to roll your eyes at how obvious this is but it certainly has to be mentioned because it is the most important part of your business card! This is the key information that you want to convey to your audience. Ensure that your name, company name, logo, job title and contact information is clearly displayed on your card.

Think carefully about which contact details you would like to give out as you need to strike a good balance between offering enough point of contacts without looking too cluttered. With years of experience in business card design and business card printing, we suggest you include: your email address, work number and website address.

TYPOGRAPHY FOR READABILITY

Don’t be tempted to minimise the size of your text because you want to add more information. Rather leave out some of the unnecessary details to ensure a readable business card. A smaller font may look perfectly acceptable when you look at the design on a screen, but your business card will be printed!

The general rule is to not go smaller than 8pt. Another aspect to look at is the typography itself. What font are you going to use? Keep it simple and easy to read – your business card is no place for calligraphy or the dreaded Comic Sans typeface. In fact, Comic Sans has no place anywhere…

BLACK AND WHITE OR COLOUR BUSINESS CARD PRINTING

Colours certainly give your business card an eye-catching advantage over a typical black and white print. If you are going for colour, make sure you only use colours that are in-line with your corporate branding. Again, this may sound obvious, but it is critical.

However, brightly coloured cards should only be used by businesses that embrace a creative company culture. It would make sense for a digital agency put together an eye catching colourful design, but would it be applicable to a legal firm? Probably not.

In the same breath, never underestimate the power of simplicity.

A simple black and white business card is often viewed as classy, professional, minimalist and stylish. To create this classic look, it is important that you work alongside an experienced graphic designer and printing company – this is not something you can design in Word.

EMBOSS LIKE A BOSS

If you are worried that your plain black and white design may appear too static, look into creating a fun, raised 3D effect. This is done by embossing your cards. If your business embraces style, class and elegance, than this is an excellent design choice for you.

Not only is an embossed card aesthetically appealing, it also makes it more tactile and engaging. The more engaging your marketing material, the more your potential clients will remember your business.

KEEP IT VISUAL

A picture is worth a thousand words. As we mentioned previously, you should never fill your business card with unnecessary information – it needs to get straight to the point. Yes, you need to have some text on your card but you don’t want to overwhelm the viewer.

Leave some space for something visually appealing i.e.: An image of your product or something related to your business. Think about placing this on the back of your business card, this is also a great space to boldly display your logo.

PAPER CHOICE

It is important to consider the thickness of your business card. Stronger, thicker and more durable cards feel more expensive and professional, while thinner paper makes them feel cheap and somewhat tacky. Think about your card as your handshake – it should be strong and firm.

Plus, you don’t want your business card to rip apart when it is placed in a potential client’s wallet…

ASSET PRINT: PRINTING COMPANY SOUTH AFRICA

As a leading printing company South Africa, Print Asset offers the highest quality business card design and business card printing solutions. Take a look at our business card promotions here and contact Asset Print for more information.

Time to get networking!

Article source: http://www.jetline.co.za/business-card-design-and-business-card-printing-tips/

Why feather banners or flags are the future of outdoor and indoor advertising

There are several benefits of using feather banners for outdoor advertising or other promotional campaigns.   Below I will list a few key things that make custom or stock banner flags better for outdoor advertising.

1.  Limited area usage.

Feather flags come in a variety of different sizes.  What makes them better than custom vinyl prints is that they take up very little horizontal space.  With the largest of our flags spanning only 2.5ft wide, you can make these swooper flags work in small spaces.  A lot of high population areas, such as New York City or Los Angeles, have very limited space to work with.  Our feather flags allow you to advertise in small 3 square foot area.  Additionally, since the flags come in large sizes, your customers can easily view them.

2.  Easy assembly of pole kits.

Our 3 piece, 4 piece, and 5 piece poles kits require no tools to assembly.  Simply telescope them together and slide the banner flag onto the large pole kit.  Compare this to vinyl banners, which typically require drilling holes, nailing hammers, or other troublesome and inconvenient mounting shenanigans.  Custom vinyl prints are the past for outdoor advertising.  For the most cost effective and hassle free outdoor promotions, buy Feather Flag Nation‘s feather flags.

3.  Feather Flag kits are lightweight and portable.

Water-base roll-out frames are too heavy,  A-frames fall over with high winds, once mounted — vinyl banners are very difficult to take down.  Air inflated dancers can get too loud.  Out Feather Flag kits can be assembled within a couple of minutes and can be taken down even quicker.  Additionally, you require no tools to use our ground spike or cross-base mounting hardware.  Since the pole kits are light weight — almost anyone can transport and install our custom or stock banner flag kits.

The list of benefits of using fabric prints for outdoor advertising is long.  Move away from the old technology and get into the future of outdoor advertising.  Feather Flags are the future for all businesses– they are the top choice for trade shows, car shows, festivals, concerts, other outdoor or indoor events.

A variety of feather banner designs are available from Asset Print, along with a vast array of printed advertising options - to suits your business’ needs.

Article source: https://featherflagnation.com/blog/stock-custom-feather-flags-banner-flags-work/

Custom Stickers: Nonprofit Fundraising Ideas that Stick

Are you looking for ‘profitable’ nonprofit fundraising ideas? This article outlines five innovative ways to put this low-cost investment to work in generating non-profit funds.

If there’s one thing nonprofit organizations are almost always in need of, it’s reliable sources of income rolling in through memberships, grants, events and donations. But part of the challenge involved with the yearly fundraising cycle lies not just in making your appeal, but in keeping it fresh and making it fun. One of the ideas that offers the most fundraising bang for your nonprofit buck is using custom stickers.

Custom stickers can be made to order with your name and logo and can include special slogans and catchphrases that help to build awareness of your charity in the community while raising much-needed funds. Here are a few ideas to get you started.

1. Sell them

Custom stickers are an extremely inexpensive investment as far as fundraising products go, offering as much as 300% mark-up. Sell your organization’s custom stickers at fundraising events, at booths in fairs and festivals where you might be exhibiting, and anywhere your supporters, current or potential, might be gathered.

 2. Use them as a membership incentive

Have a spring membership drive? Use the ease of sticker printing as part of your thank-you for new members. Your supporters will appreciate the thoughtful gesture—while at the same time providing an opportunity for them to further advertise their support of your organization. Consider a design your supporters will be proud to show off: “I brake for the arts” for a kids’ art program, for example, or “Fish Lover” for a conservation organization benefiting a river. Change the concept each year to keep it fresh and encourage annual renewals.

3. Honor your major donors

Have a multi-tiered donation platform with memorable or intriguing names? Honor your donors with a custom sticker designed in conjunction with a local artist as part of your overall thank-you package.

4. Send them to foundation staff

Has your organization received grants for programs or services in the last year?  Consider adding the personal touch to your final reports and grant updates by including a few of your organization’s custom stickers, with a handwritten thank-you note for those foundation staff who have assisted in ministering your grant.

5. Use them as incentives for filling out surveys

If your organization presents events or workshops, getting audience-members, supporters and/or participants to fill out surveys is one of the best ways to collect the kind of data that makes for strong foundation grants. Offering a free sticker as an incentive is an easy way to encourage this.

With a good working knowledge of nonprofit fundraising basics, custom stickers can be an important, low-cost tool in both raising funds and promoting the visibility of your cause in the community.

Article source: http://customstickermakers.com/blog/custom-stickers-nonprofit-fundraising-ideas-stick/