At least 30% of the brain is involved in the processing of visual information. We “eat with our eyes” and we “fall in love at first sight.” With that in mind, what better way to capture potential customers’ attention than with a bold, vibrant, and eye-catching banner wall?
Whether you’re trying to put your business’s best foot forward at an expo or trade show, or are a photographer who wants to instantly transport their clients to exotic locations. Banner walls are an indispensable solution for creating the perfect backdrop to showcase your products or services. Mobile advertising has never been easier.
Free-standing banner walls consist of a durable, sturdy aluminium lattice frame that is very light and can easily be folded and transported in a convenient carrier bag. A piece of printed fabric is stretched over this aluminium frame and secured with Velcro and metal hooks, resulting in a striking, wrinkle-free wall with a sleek finish.
You can choose between a custom design or a high-definition photo background. This printed fabric can be changed, and is also washable, making it easy to ensure that your brand is clean, vivid, and visually appealing. In addition, you may choose to go for a banner wall that is printed on both sides, potentially doubling your audience reach.
A banner wall can be straight or curved, allowing you to create a long horizon-like backdrop, an enclosed 360-degree panorama, even an immersive miniature maze, or an intimate booth for one-on-one customer engagement, depending on your objective. With their various sizes, banner walls are suitable for occasions ranging from the most intimate photoshoot to major corporate or sporting events, and everything in between. The ways and locations they can be implemented are limited only by the imagination.
With so many pros and benefits it’s easy to see why banner walls are one of the first assets that the discerning marketer or event organiser looks for. They are cost-effective, versatile, and have a wide range of applications. A banner wall with the right messaging and imagery could be just what you need to propel your brand or business to the next level.
Table talkers are a multi-faced point-of-sale display popular in the services and retail industries. Often with three, four, or six faces, they are most often used as counter or tabletop displays and made from either card or clear plastic so they stand up independently.
Printed table talkers can have three faces or more. They arrive flat so they’re less likely to get damaged in transit and have a peel-off sticky tab to assemble on arrival.
The following options are all popular ways to use table talkers as both promotional POS tools and for personal use.
Wedding Table Talkers
Table talkers are a great way to number your tables to help guests find their way to their seats before a wedding breakfast or other wedding meal. You can also use wedding table talkers to detail each course of the meal – if the meal is three courses long, even better! It’s a perfect fit!
Not sure what the best way to design something like this? You can use our free wedding table talker design templates and customize them to suit your event.
Restaurant Table Talkers
Table talkers are also a great way to advertise set menus and special offers in your café or restaurant. Since you’ll be using each ‘face’ for one dish, you can get really visual with high-quality photographs of the food to tempt customers into ordering specific meals. They’re also easy to brand in a way that matches the interior décor of your restaurant – just add your logo and colours to the design and keep fonts consistent with your main menu.
They’re also a great choice for bar menus as multiple people can view them at once, unlike a standard flat menu. Pop a few along your bar to make the happy hour rush a little easier!
Price Lists
Thanks to their tall skinny shape, table talkers are also often used as price lists and work great in salons, spas and other businesses that have set prices for different services. They can be placed in full view on a counter or reception desk, so customers can review prices before making a decision.
With three sides, you could keep your prices on one side and any special deals on the other two to entice customers into spending a little more.
Support a Cause
Rather than sticking to a classic pile of flyers, why not scatter some table talkers around a waiting room to promote a cause? By standing up, these neat little tools stand out from other, flatter marketing materials and force readers – especially ones waiting around for an appointment – to notice.
We love this example of an NHS table talker which gives facts about the risks of high blood pressure. The key to being so effective is the strong call to action: Don’t wait to find out if you have high blood pressure!
Keep Up with Seasonal Trends
Looking for a way to incorporate seasonal marketing into your menu or product offering? Table tents offer a great solution for on-table promotions – especially since they’re easy to recycle when you’re finished with them and cheap to repurchase throughout the year. Lots of restaurants use 3-face table talkers to show seasonal dishes, whereas retailers use them for seasonal sales, like Black Friday and Christmas deals.
Advertise Events
One of the ways we love to use table talkers is to remind colleagues of upcoming events. And this works just as well for customers in a retail environment! Simply list all the need-to-know details (and some enticing sneak previews of what to expect from the event) to show off your event.
Although marketing professionals are well-versed in the world of digital and print advertising, many tend to rule out print advertising as a viable option because it's not as easily tracked and is more expensive than digital.
However, advertising in publications like magazines and newspapers can be an effective method for tapping into a new or local audience because you can get hyper-targeted based on the demographics and geography of the readers of each publication.
And with a little extra work at the outset, measuring print advertising success is much easier than you might think.
Why Advertise In Print?
We'd be lying if we said that print is a marketing channel that is on the rise - however, it’s a common misconception that “print is dead.”
While it may not be the most popular channel for advertising in today's culture, print still has its benefits.
From higher engagement rates as compared to digital channels to the heightened trust factor that readers experience when consuming printed content - print advertising is still a crucial tactic to consider when looking to reach and engage your audience to drive the most impact with your campaigns.
Want to expand your reach by testing print advertising or find the print options that work best for your organization?
Follow the handy tips outlined below.
Print Advertising Tips To Follow:
1. Find Publications That Fit The Profile Of Your Target Customer
Similar to how different marketing campaigns might target different personas, publications have their ideal “reader,” too.
There is plenty of variation in readership across publications, and it’s your job to play "matchmaker" between what potential customers are reading and how likely they are to buy your product if they see your ad.
Interest-based or industry-based publications, such as Cigar Aficionado or Architectural Digest, have a narrow scope based on a highly specific market.
Other publications have a clear gender or age breakdown--think Cosmopolitan, Allure, Men’s Health, and AARP Magazine.
You can also advertise in a magazine or newspaper with a geographically targeted audience, such as the Roodepoort Times.
Consider what types of publications your customer is reading based on their interests, demographics, and location, and compare different options based on your audience personas and price points.
The publications you are interested in will most likely have a media kit available on their website or through a company representative. Often, you can purchase ads in a few different issues of a publication at a reduced rate per ad.
2. Provide Value Within The Context Of Your Print Campaigns
Value can be defined in a few different ways, such as educating the consumer about your product or providing monetary value. Specifically, retail establishments can benefit from including coupons in their print ads.
A study by RetailMeNot and The Omnibus Company concluded that 96% of Americans use coupons, and this behaviour is not limited to a specific age group, gender, or location.
Best of all, coupons offer a tangible incentive for consumers to take action: according to recent research performed by Valassis, 91% of people prefer to use paper coupons.
And in the 2018 Inmar Shopper Behavior Study, 83 percent of survey respondents reported that coupons influenced their purchasing behaviour, including driving them to a particular brand, encouraging them to buy more than intended, or inspiring them to buy sooner than planned.
If consumers see your print ad and think they are getting a deal, they are more likely to respond positively.
3. Have A Single, Unified Message
When you’re paying that much for space in a print publication, it can be tempting to cram as much information as you can into the ad.
Resist the urge!
Effective print ads typically have one, highly specific purpose that can be communicated through a single image and brief text.
That purpose might be driving brand awareness, informing consumers about a newly launched product line, or reaching a new audience segment.
Regardless, the print ad should be short, snappy, and memorable.
In 1997, Apple launched its famous “Think Different” campaign, a series of TV commercials and print advertisements that was partially inspired as a response to IBM’s “Think” campaign.
Apple’s print advertising featured a single photograph of a prominent historical or pop culture figure, the words “Think Different,” and the Apple logo in a rainbow pattern.
There was no specific mention of Apple products, but the connotation of the ad was that Apple is an innovative company that stands apart from others. In turn, consumers who use Apple products could also associate themselves as innovators.
More than 20 years later, companies and marketing agencies recognize the “Think Different” campaign as one of the most effective in advertising history.
4. Use High-Quality Images And Minimal Text
Along the same lines as choosing a “single message,” simplify the design of the print ad as much as possible. Use white space where you can, choose your colours wisely, and always stick with a bold, clear font.
The old adage “show, don’t tell” applies to print ads because most readers will glance at an ad very briefly without studying the details.
For this reason, it’s helpful to use visual metaphors, appeal to the five senses, and draw upon other visual elements typically associated with your brand, such as your logo and colours.
You should also use a focal point, such as one product, a person, or an animal, that the readers’ eyes will be drawn to.
Regardless of your preferred strategy, all elements of the print ad should tie back to the underlying message.
(Source: Flickr)
Companies like Apple, McDonald’s, and Coca-Cola are famous for their minimalist design in their ad campaigns, in some cases drawing upon the minimalism in the design of their products.
McDonald’s often reinterprets its products in the context of a print ad, such as the ad above in which the French fries are formed into a wi-fi signal.
The message to the audience is immediate and straightforward; McDonald’s offers wi-fi.
Readers should “get it” within a few seconds of looking at the ad. If the message is not intuitive, go back to the drawing board.
5. Use Print Advertising As Part Of A Larger Campaign
No marketing channel should be used in isolation.
Digital marketing and print advertising are not rivals.
Instead, they should work hand in hand and complement each other.
You may choose to launch a series of banner ads on the publication’s website in addition to purchasing a print ad, or you may increase your social media spendingat the same time as the print launch to coincide with a larger campaign.
Across all channels, branding must be consistent -- same logos, same colour palette, etc. on everything from your digital ads to hanging banners.
Drawing upon your digital channels within the context of a print ad is also one of the easiest ways to drive the consumer to take action.
The print ad should always include a link to your website for more information, while other options include using a social media hashtag or asking consumers to respond to the advertisement through a social media platform like Instagram, Twitter, or Snapchat.
For example, the Coca-Cola #ShareaCoke campaign included a redesign of the print label on Coke products to include different names (Jeff, Lisa, Mom, etc.), a series of print ads in newspapers, TV commercials, and a large-scale social media campaign encouraging consumers to share pictures of themselves with Coke products using the hashtag #ShareaCoke.
The campaign’s first year resulted in more than 500,000 shared photos through #ShareaCoke and an additional 25 million Facebook followers.
6. Track The Success Of Your Print Campaigns
Some marketers prefer not to use print campaigns because ROI is harder to track.
While print advertising may not be able to generate an analytics report with the click of a button, there are many creative ways you can determine whether the channel was effective.
Create a vanity URL such as www.abccompany.com/architecturaldigest or a separate landing page to track the print ad as a traffic source in Google Analytics.
If the print ad is the only channel that directs to this URL, you will be able to calculate the exact number of web sessions, users, and other data.
Similarly, you can use QR codes connected to a UTM link that will drive consumers to your website on their mobile phones. With either of these methods, you can also measure conversions and compare the performance of the vanity URL or QR code to traffic generated from other channels.
For new customers who use your product or service, you can also send a survey asking how they learned about your company.
Include “Print ad” or “street banner” or whatever marketing materials you use as an option.
While not all customers will complete the survey and the dataset won’t be as complete as tracking web traffic in Google Analytics, you will also capture a segment of the audience that may not have visited your website.
This method could be useful for brick-and-mortar retailers, especially if you choose to market via hanging banners in or near these retailers.
Print Advertising Tips: Final Thoughts
Ignoring print as an advertising medium means missing out on a lot of potential business.
At the end of the day, print is still a relevant medium in today's landscape that can improve the effectiveness of your overall marketing efforts.
Before booking your first print campaign, it’s important to:
Do your research about the best publications for your brand
Define the right message and craft eye-catching (yet simple) creative that draws readers in
Set up the parameters that will help you measure analytics and determine ROI
Test and optimise your print ads to see what resonates the most
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Info reshared from https://marketing.sfgate.com/blog/
Business cards represent the next step in making your small business dream a reality. And for many potential customers, it’s the first interaction they’ll have with your brand – so, make sure it’s a positive one.
A thoughtfully-designed business card does more than carry your contact information. It will make you look professional, build trust in customers, and set your small business apart from others. But before you start giving out business cards to everyone you meet, stop and ask yourself: What makes a good business card? How can you make it stand out, and ultimately bring in more business?
The answer: A careful combination of the information you include, and how you present it. Here, we’re giving you 10 essential tips on how to design a business card that best represents you (and your business!). Be on the lookout for advice from Tristan Le Breton, Creative Director at 99designs. 99designs is a creative platform that specializes in connecting graphic designers with their clients to create logos, websites, and more.
Ready to get started? Here’s how to design a business card:
Find a template that reflects your brand’s personality.
Find the right typeface.
Settle on a size and shape.
Organize your information.
Do double duty.
Maximize your logo.
Leave some white space.
Add something special.
Include a call to action.
Proofread.
Find a template that reflects your brand’s personality.
Your business card says a lot about you and your small business…so, choose a design that reflects your brand. Maybe you’re an interior decorator who specializes in modern styling and loves clean lines – reflect that with a template that’s clean and simple. Or, perhaps you’re a dog walker with an outgoing personality – reflect the fun nature of your business with a colorful, less formal card.
Find the right typeface.
If there’s a font you’ve been using on your website or other marketing materials, bring that into your business card. The font you choose should represent your brand – maybe an elegant script if you’re an etiquette coach, or typewriter-inspired font if you’re a writer – and be easy to read. All of your text should be at least 8 pts., but more important information (like your name or business name) can be printed in larger size, a different typeface, or in bold.
Tristan’s recommendation? “A good rule of thumb is to make the company name larger than a 12pt font, and never use any font sizes smaller than 8pt.”
Settle on a size and shape.
The size and orientation of your business card affects text size and the amount of information you can include…and also makes a statement about your brand. Are you a conventional, no-frills enterprise or a bold non-conformist?
Most business cards are rectangular, about the size of a credit card, and laid out horizontally. People are familiar with this format, so it’s a safe choice…but if you want to stand out, consider using a square shape, rounded corners, or vertical orientation.
Organize your information.
Speaking of information…your business card should give customers everything they need to contact you, find you online, or locate your storefront. Aside from your name and job title, add your business name, telephone number, website, email address, and social media handles. Make sure you include all of this information on your business card so customers can easily contact you the way they feel most comfortable.
When you’re adding your information to your business card template, consider the way you lay it out. Each piece of info should be clearly distinguishable, but flow nicely with one another. “A good visual flow for a business card design should start with the logo, then the name, then move on to secondary information like email addresses and phone numbers,” Tristan suggests. “You can always alter the visual flow by adjusting an element’s size, shifting its location, or adding additional white space.”
Do double duty.
Make your business card work twice as hard for you and your small business. Use the reverse side for appointment reminders, loyalty stamps, or as a blank canvas to showcase something about your business. For example, if you run a restaurant or cocktail bar, include a short recipe for a signature dish or drink. Do you sell handmade goods? Use business cards as tags for jewelry, clothing, accessories, and other crafts.
Another way to make your business card stick is by turning it into a magnet. This technique works particularly well for businesses offering recurring services like plumbing, gardening, pet sitting, hairdressing, car services, restaurants, and more. Customers will stick them on their refrigerators for easy, top-of-mind access to your contact information.
The options for repurposing your business card are endless…and can ensure your card gets further, lasts longer, and makes a stronger impression.
Maximize your logo.
Tristan says, “Your card is more than just your contact information – it’s a representation of you and your brand. Before you think of creating new business cards, there are two crucial design components to consider: your finalized logo and your brand colors. These elements are the most important parts of your visual branding, and will help influence other areas of the card design process.”
A business card is *all* about the logo – consider dedicating one side of your card solely to your logo. As a visual representation of your business, it deserves a prominent place that will instantly catch the eye of potential clients.
Leave some white space.
Don’t clutter your card with too much text – if there are too many elements on the card, they’ll all compete for the reader’s attention and nothing will stand out. (And remember – you can utilize both sides of the card!) Design-wise, a little white space is easier on the eyes…and it can help draw attention to the most important details.
Plus, you might want to add a note before you hand off your card to someone – leaving a little room gives you space to jot down your new phone extension or give potential customers the name of a colleague.
Tristan reminds us that “the fewer elements you have, the more impact each will make – so think about how you can clear the clutter to leave a lasting impression.”
Add something special.
According to Tristan, “special finishes can go a long way in making a lasting impression on potential customers, partners, and clients.”
One easy way to make your card stand out is to add an unusual design element or special print treatment. Foil accents add a touch of sophisticated shine, while embossed gloss creates a raised, glossy coating, giving your cards a hard-to-forget 3D feel.
Paper stock is another way to add something special to your business card. Extra-thick paper adds an instantly luxurious touch, while recycled kraft paper lends an organic feel.
Make sure these special features are appropriate for your branding – if you’re in a less glamorous line of work, it might feel odd to add a shimmery foil accent to your business card.
Include a call to action.
A CTA isn’t a business card requirement, but it can encourage potential clients to take that next step. Whether it’s a special offer, a useful tip, or a discount code, create an incentive around your business to energize customers.
\Consider using a QR code as part of your call to action. As people are increasingly comfortable with scanning QR codes, adding one to your business card is a great one-click way to send people to your website, subscribe them to your mailing list, or give them a special promotion. We suggest placing the code on the back of your business card – this ensures it’s easy to scan, and won’t take away from your logo on the front.
Proofread…and then proofread again.
Is there anything worse than opening a freshly-printedbox of business cards (or menus, or flyers) to see that there’s a typo? Before you place your order, ask a colleague or friend to double-check your business cards for spelling errors. If you want to be *extra* sure that your card is perfectly proofed, enlist the help of a copyediting professional. Since there is such a small amount of text on a business card, it should be a relatively quick, low-cost task.
For students and professionals on a budget, there are a variety of paper sizes and finishes to suit your needs. We recommend A3 printing be done on satin paper as it has a slight texture and shines to make your poster look professional and outstanding in a crowd. It looks amazing under bright lights at a presentation. Matte is also a good option if you need a non-reflective coating on your poster or if you wish to write on it.
The exact size of an A3 poster is trimmed to 297 x 420mm
Matte Coated A3 Paper – This is a non-reflective flat white A3 paper that’s similar to the standard type of home paper most people are used to. Poster printing Matte paper is much thicker than standard paper which is coated in a special white finish to help your poster appear brighter and pop out.
Satin Coated A3 Paper – This is a slightly reflective premium A3 photo paper that has a slight texture and adds shine to your poster. It does not reflect as much as Gloss Coated Paper so it’s easy to read under brightly lit environments. This is recommended for a most professional look
If your A3 printing needs do not include posters - check out more information on A3 printing to find the A3 printing services to suit your needs.
Many active industries make convention centres an ever-growing destination for trade shows.
Partnering with a top printing company that can prepare your trade show marketing materials is crucial. Keep reading to learn about the most important trade show marketing materials, like flyers, in South Africa!
Trade Show Marketing Materials: What to Know
Cape Town hosts trade shows in a wide range of sectors due to its ease of access, plentiful lodging, and exciting entertainment options. From music-focused expos to shows for sectors such as construction materials, remodelling, medical fields, and more, a wide range of groups choose to host their shows in South Africa.
When attending a trade show in South Africa, a full-scale set of marketing materials is necessary. A simple banner and business cards won’t cut it anymore, as companies have become increasingly competitive and bring a wide range of innovative, eye-catching marketing items, still including flyers, to their trade show booths in SA.
Top Trade Show Marketing Materials
To make a statement nowadays, your trade show marketing materials need to be exciting and creative enough to deserve a second glance. Here are some of the best trade show marketing materials that will help you stand out at your next show.
Banners
The first item that trade show attendees will see at your trade show display is your banner. Therefore, it’s important to have a banner that stands out from the crowd and attracts attention, while still showing what your company is all about. These banners come in a range of sizes and materials too.
Brochures
When trade show attendees stop by your table, it’s important to be able to provide them with the information they’re looking for. By printing a suite of brochures that cover your company’s most important services or products, you can quickly and easily distribute information about the topics potential customers are curious about.
Brochures provide the space to go into depth about a topic, but it’s important to create a balance between text, headings, and images. The graphic design experts at a printing company can help you find the best balance and create informative brochures that draw readers in.
Notepads
Visitors to your booth love to take something home with them, and what better than their very own notepads with your company branding? Notepads are not only useful, but since they’re used for long periods of time, they can help cement your company in clients’ minds. Next time they’re thinking of a potential company for their needs, they’ll be more likely to think of you.
Vouchers
Everyone loves a great deal. Handing out vouchers at trade shows will convince your target audience to give you a call. Great vouchers make your company competitive, and most importantly, they get new clients in the door.
Swag Bags
What is a trade show without swag? Distributing a great swag bag to visitors or hosting trade show giveaways helps you stand out from the crowd. Include a range of materials, including informative print materials like business cards and fun promotional items that help people remember your name. You can even place all of your items in a custom-printed bag containing your company’s logo.
Printin shops print a wide range of exciting speciality products, including stickers, apparel, pens, and more, that will make your swag bags full of fun surprises that make a lasting impression on potential clients and competitors alike.
Tips for Creating the Best Trade Show Marketing Materials
We’ve discussed the best materials to bring with you to your next trade show; now, let’s explore how to make those items a reality.
Know Your Budget
As is the case in every dimension of growing your successful business, balancing a successful budget is key to your success. For every trade show you attend, create a realistic trade show budget ahead of time.
Factor in all of your expenses, including travel, registration, hotels, and all of the other expenses that you’ll incur during the show. This will help you understand how much money you can spend on printing your trade show marketing materials.
Consult Your Brand
Every trade show is an opportunity to spread brand awareness among your target clients. Therefore, make sure you follow your brand guidelines when you design and print all of your trade show booth materials.
Before finalizing any designs, make sure that you’ve used your brand colours and imaging for all of your materials. This way, every item seen by visitors to your booth will help reinforce your company’s brand presence.
Work With The Professionals
When it comes to consequential marketing opportunities such as trade shows where you’re spreading your name far and wide, don’t leave the printing to the amateurs. Printing your own materials or turning to a small, local printing company can end with broken printers, unavailable materials, and other heartaches, so be sure to avoid this. Make sure to partner with professionals who can print all of the items you need at prices you love.
In a previous blog, we covered the three main types of pressure-sensitive adhesives and how basic properties (initial tack, cold flow, and service range temperature) vary – even if the adhesives are classified as the same “type.”
This blog contains an overview of the factors that affect adhesive performance. Stick right where you are to learn about label adhesives and ensure you choose the best label printing for your needs!
Performance Factors To Know
Pressure-sensitive adhesives are available in different levels of stickiness. This affects how quickly they absorb into the surface they apply to. But along with a basic level of stickiness, there are other factors outside of the adhesive that can affect overall performance. Below are seven considerations outlined by the material suppliers that we consider, and you should consider too when selecting label materials.
Note: A “substrate” is the material, surface or container that comes in direct contact with the adhesive and face stock (i.e. the paper or film material your artwork prints on).
Composition, Texture, and Shape
Composition: The composition of the substrate can affect the adhesive’s ultimate strength and bond. Plastic, glass, paper, cardboard, metal, and fabric all have different compositions which can affect how an adhesive will perform. The standard permanent adhesive works well on most of these surfaces. Keep in mind that special adhesives may require extra considerations to ensure it’s compatible with the substrate’s composition.
Texture: A substrate’s texture matters because it can affect how well the adhesive bonds. Rough textures are harder for adhesives to stick to because there’s less surface area for the adhesive to grip. Cases like this require a more aggressive adhesive to achieve an acceptable level of adhesion.
Shape: Curves and angles can be difficult areas to label – especially if the label face stock is more rigid. PSAs require some time to flow into the substrate to achieve ultimate adhesion and when a rigid label applies to a curved surface, the label’s stiffness can cause it to lift up from the surface before the adhesive can fully bond. If that curved substrate also has a rough surface, you have an even tougher challenge. At this point, consider using a more flexible face stock or a more aggressive adhesive.
Cleanliness, Temperature, Moisture Contact, and Service Condition
Cleanliness: Whether it’s dirt, oil, frost, dust, etc., it’s important that the surface a label applies to is clean. An unclean surface prevents a label from achieving ultimate adhesion. In certain manufacturing processes, contamination is bound to happen. If having consistently clean surfaces isn’t an option, special adhesives help tackle issues.
Temperature: Temperature also plays a role in how well an adhesive can flow into the substrate. Extremely low temperatures can be problematic for adhesives. Adhesives have “minimum application temperatures,” which are the lowest temperature they can be applied, and still have tack, before crystallizing and turning solid. If you must apply your labels in a cold environment, special adhesive would be needed. Specialized “cold temp” or “all temp” adhesives are used for application temperatures as low as -10 to -20 degrees F.
Moisture contact: Labels printed on paper materials don’t hold up well against direct moisture or humidity in the air. If the paper label has limited exposure to moisture, a laminate applies over the paper to protect the material’s integrity and printed image. Film labels are more durable against moisture contact, but clear film has some special adhesive considerations. When clear labels have an emulsion adhesive, and they apply to a wet or moist surface, the adhesive can re-emulsify turning the color milky white. The discoloration will go away over time but may take days or even weeks to happen.
Side note: An emulsion is a mixture of two liquids that can’t mix (e.g. oil and water) without an emulsifier addition.
Service conditions: Keep in mind the various elements your labels encounter over their lifespan because of special materials required to ensure label quality. Moisture, abrasion, heat, cold, oil, dirt…the list of potential service conditions are practically limitless!
Summary
As you can see, label adhesives can act in many different ways depending on their environment and substrate. Fortunately, there are things you can do to ensure that the labels you choose to have printed are right for your labeling needs.
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Info shared from https://printperfection.postach.io/post/types-of-label-adhesives-and-how-well-they-work
