Reasons To Use Banner Advertising

When it comes to advertising there are many avenues that you can take. There are billboards, flyers, email marketing, and banner advertising just to name a few, and each has its own set of distinct advantages. When it comes to banner advertising, the ability of this form of marketing to provide you with prime placement can be extremely beneficial to your business.

So what exactly is banner advertising and how does it work? Banner ads are also referred to as display ads and the best way to think of them is as a type of digital billboard that uses images to attract attention.

Great banners will grab the reader’s attention and prompts them to want to learn more about what is being advertised. They are typically brightly coloured and welcoming, and use images instead of text to convey their messaging.

Why Use Banner Advertising

There are quite a few benefits when it comes to using this method of advertising. The first is brand awareness. You can grow your brand’s presence by using banner advertising, helping people be able to recognise your products and services easily. Another benefit is that this type of advertising is a way to generate leads. These ads will help build your user base by enticing people to sign up to try your product or service or even to join your email list. (for example). 

Banner ads are typically best located where there is high traffic volume. 

Creating a Banner Advertising Campaign

Because banner ads are visual there are a few elements that you want to incorporate to make sure the ad is effective.

Incorporate a Call to Action

A call to action phrase is what invites prospective customers to learn more about your products and or services. These are the words that get them to click on the ad. Some examples of these phrases are, “Book Now,” “Get Started,” and “Contact Us Today.”

Keep Things Simple

When an ad is crowded it can become overwhelming to viewers. The most effective ads have minimal amounts of text, one or two powerful images, and a call to action. Sometimes printed banners don’t even have text or images, but instead just a logo and a call to action. When it comes to banner advertising your ad doesn’t have to be that simple but it doesn’t have to have as much information as you may think. Just one strong sentence is typically more than enough to grab the attention of your audience.

Use High-Quality Images

In order to keep your banner advertising professional all visual elements. These photos should also be brand-related and recognizable so that the images keep your company in your audience’s mind.

Add your Brand

It doesn’t matter whether or not you are a small company or a larger one, establishing and having brand awareness is extremely important. This is the identity that customers and potential customers associate you with. This is why including your brand colours and brand logo in your banner ad is vital to your company’s success. If you always use a light blue in your advertising and logo, you should use that same light blue in your banner ad too. 

Banner advertising is a great way to put your business in front of your targeted audience.
For more information about how banner advertising can benefit your business read this blog about banners.

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