Types Of Label Adhesives And Their Properties

With many different options available, knowing you’re getting your labels printed with the right adhesive is crucial – especially when all you want is a label that “just works.”

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Types of Label Adhesives

There are three main classifications of adhesives to know: permanent, removable and repositionable. Within those categories, pressure-sensitive adhesives have different properties that vary from one to the next, but we’ll get to that in a bit. First, let’s learn more about adhesive types and the reasons why they’re used.

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• Permanent: The majority of labels printed use a permanent adhesive because they work for most label applications and tend to be the most budget-friendly. Since permanent adhesive labels create a strong bond with the container they are applied to, removing the label can damage the label or container.
• Removable: Labels with a removable adhesive can be removed for a window of time after application without damaging the label or surface it’s applied on. Removable adhesive labels and stickers are ideal for temporarily marking items, store coupons, and limited-time promotions. Be aware that temperature can affect the stickiness and removable capabilities of labels with this adhesive type.
• Repositionable: Repositionable adhesives are designed for short-term removability in cases where the label needs to be repositioned or reapplied. This adhesive can save you time and resources in the long run when labels need to be removed for repositioning (e.g. a crooked label on a container) or reapplied to another surface without losing much adhesion. Depending on which type of repositionable adhesive is used, it can eventually become permanent. The time between initial application and permanent bonding varies depending on the formulation.

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Getting Technical: Adhesive Properties

The information above is probably enough to help you understand the type of adhesive that will work best for your situation and our reps are ready to walk you through all the variables that go along with these selections. That said, label adhesives can have varying characteristics even if they’re categorized as the same “type,” so for your reading pleasure and curiosity, here is an outline of some of the basic properties that help determine an adhesive’s performance as tested by our material suppliers.

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• Initial Tack: The immediate holding power of the label adhesive on contact with a specific surface. If the initial tack is low, it will have low adhesion, allowing the label to be removed cleanly. Adhesives with a low initial tack will build-up adhesion over time (i.e. the difference between removable and repositionable). On the flipside, adhesives with high initial tack will have a stronger adhesion and bond to the container much more quickly.
• Ultimate Adhesion: The maximum holding power the label will achieve as the adhesive fully bonds to the surface. How long it takes for an adhesive to gain ultimate adhesion varies and depends on factors like the adhesive’s stiffness, the roughness of the receiving surface and environmental conditions. Depending on those factors, it can take anywhere from 2 – 24 hours for ultimate adhesion to happen.
• Shear Resistance: Simply put, label adhesives with a low shear are soft which allows them to flow into the surface they’re applied. They also have a higher initial tack, but can split apart under stress. A higher shear adhesive is more firm so it doesn’t flow as well into the surface, resulting in a lower initial tack and making it less likely to split apart under stress.
• U.V. Resistance: If your labels will be exposed to ultraviolet (U.V.) light for extended periods, they may be susceptible to colour changes or weakened adhesion. Select a U.V. resistant adhesive in cases where your labels will be exposed to U.V. light on your end, or if your labels will be exposed to U.V. light during the printing process (e.g. when a U.V. laminate or coating is applied to your labels) to minimize these effects.
• Solvent Resistance: The adhesive’s capacity to withstand exposure to solvents like water, alcohol, petrochemical solvents, plasticizers, etc. without losing adhesion. The container contents, along with the environment where the product will be used, should be considered.
• Mandrel Hold: How well the label adhesive holds up to a curved or tight radius surface. If an adhesive has a good mandrel hold, it will be harder for the label’s edges to lift up, also known as “flagging.”
• Cold Flow: Temperature is an essential consideration with adhesives. Cold flow refers to the adhesive’s ability to bond (or “flow”) to a container at below normal temperatures. “Cold temperature” and “all temperature” adhesives will work best when the label is applied in cold environments.
• Minimum Application Temperature: When an adhesive isn’t designed for cold temperatures, it will stiffen and lose its adhesive strength as the temperature decreases. Most adhesives have a minimum application temperature of 40-50 °F before they crystallize and become solid. Cold temperature adhesives can work in temperatures as low as -20 °F.
• Service Temperature Range: The temperature range the adhesive can function in after the label has been applied and built up to its ultimate adhesion. Most pressure-sensitive adhesives have a range of -65 °F to 200 °F with a paper label stock or up to 300 °F with a film label stock.

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Original article from Print Perfection

Why Use Flyers To Promote Special Events

When it comes to organising a special event such as a sale, music concert or perhaps even a store opening, one thing you must be sure to do is make people aware of it. There are many ways you can do this including radio, TV, billboards and newspapers. These mediums can tend to be beyond the budget of most small businesses who will find it a bigger challenge to promote a special event.

Why flyers can help promote your special event.

One promotional medium that has been around for years is word of mouth. In fact, word of mouth is how advertising as we now know it started. Getting someone to promote something through word of mouth is the very basics of advertising and this technique has evolved in recent years thanks to the growth of social media channels. For many small businesses channels like Facebook and Twitter offer a free channel to promote both their business offerings and any special events. While this certainly has its benefits in terms of cost, it can be a pretty laborious task to try and really spread the word and promote your event.

5 Reasons to use flyers for your special event:

For this reason, social media channels like Facebook are more often seen as a good support channel to encourage discussion around special events and offers. They also offer a great platform for businesses to engage with customers in the build-up and aftermath of your special event.

While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them, it’s also important to remember some of the tried and tested marketing techniques that have been used for years. One such technique is direct marketing and using flyers to promote your event.

1. Reach your audience:

Flyers provide a great platform to promote special events and reach your audience in many ways including:

• Door to door mail drop

• Newspaper insert

• Street distribution

• Instore distribution

2. Get creative:

If you decide to promote your special event on a flyer there is so much scope to how creative you can get. You will want to make your flyer stand out but also highlight the main message, whether it is a sale or an open day. Most flyers will tend to be either A4 or A5 in size and can be two-sided to give you extra space to get your message across. Another way to really make your flyer stand out is to consider a folded finish.

3. Something tangible:

Another big benefit of using a flyer to promote an event is its tangible nature. The fact that your customers will physically hold the flyer means you are halfway to getting your message across. How your flyer is designed and printed can impact whether or not your customer decides to read on to find out more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read.

4. Incentives:

A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness. Use your flyer as an incentive mechanism by providing a discount to the first 20 people who use a certain coupon code.

5. Measurable:

Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future. Adding flyer numbers, custom URL’s and QR codes can allow you to monitor how successful your flyer campaign has been.

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Article from https://bestflyerprinting.tumblr.com/post/662291556983816192/why-use-flyers-to-promote-special-events-when-it

How to Promote Your Business with Stickers

 

How custom stickers can help build your business

Are you starting a business on a low budget or looking for a creative way to boost your branding? Then custom stickers can help.

​Custom vinyl sticker printing is different from labels and a great way to get your brand in front of new customers and advertise in new markets with minimal investment. Stickers are an easy way to get your brand in front of new customers by sharing them in fun environments in a more casual way versus traditional marketing methods. Check out the following 10 ways you can use custom stickers to promote your business and get some inspiration.​

1. Give custom stickers as a gift

Whether you sell goods online or in-store or operate a service business, consider giving custom stickers as a loyalty gift or as a gift with purchase. Custom printed stickers by Asset Print are a fun surprise-and-delight for your customers. Include a quirky or inspirational message that showcases your brand’s personality for extra engagement. Or create personalized stickers that your clients will love sticking everywhere. They’re great as stickers for laptops, stickers for cars, stickers for water bottles and anything your customers can think of.

2. Hand out stickers

A great way to generate traffic at your trade show booth is to hand out branded stickers with funny sayings or cool designs that are relevant to attendees and the industry.

Custom vinyl stickers will make your business stand out from other vendors and they’re a unique giveaway that attendees can apply to personal belongings or pass on to friends and family, organically marketing your business in the future.​

3. Sell your stickers as branded merchandise​

Impulse purchases at the register or checkout are a great way to increase order value. If you have a retail store, place custom stickers with unique slogans toward the end of the aisle near the register where customers are most likely to make a last-second purchase.

If you sell on an eCommerce site, consider a dedicated accessory section where you can feature low-cost stickers for consumers to add to their cart when checking out. This can also help customers reach any free shipping thresholds you might have while it increases order values.

Using custom stickers that showcase your brand personality can increase your bottom line when used correctly as an impulse buy. If you’re stumped for design ideas, hire a freelance graphic designer to provide some fun design inspiration for you at a low cost.  Or check out these free sticker designs that you can personalize your way in minutes.

4. Give out stickers at grand openings & special events

Are you throwing a grand opening or a special event to drive additional traffic to your store? Then give away stickers along with samples of your products as a free gift to help market your business and products.

A free sample and gift can go a long way to securing a new customer. They let consumers emotionally connect with your brand because you have given them things for free right off the bat. It also lets potential customers test out your products, while the custom stickers help communicate the look and feel of your brand. It’s also a very inexpensive way of marketing your business to many people at once.

5. Apply brand stickers to personal items​

Use custom sticker printing as additional branding in your store. Adhere logo stickers to various items in-store so that customers see your brand as they are shopping. Whether on your cash register, your office door or the tip jar, let the stickers be seen by others and do the marketing for you.

Also, add your branded stickers to personal items that you, your family, and friends carry around on a daily basis. Add stickers to thermal water bottles, laptops, notebooks, car windows, bumpers, and luggage. The more your stickers are seen, the more brand awareness you create.

6. Create goodwill with employees

Give your employees custom stickers to use themselves and to give away. Let them place the stickers where they choose to help promote the company and brand. Soon you will see your company’s brand displayed on bottles, computers, bags, and other work items. It’s also great for improving company culture and pride.

7. Give out custom bumper stickers​

Promote your company with custom bumper stickers that can be handed out at events, in-store, or packaged in product shipments. It’s an incredibly low-cost way to share your brand or just to give your customers a special gift.

And if consumers apply the bumper stickers to their vehicles, it’s free advertising that can reach areas much further than you anticipated. It’s a simple, cheap way to build brand awareness.

For example, if you own a pet-sitting or dog-walking business, order cute personalized bumper or window stickers of your clients’ pets and give them as a thank-you for using your service. Your client will likely put that bumper sticker on their car, refrigerator, laptop, or water bottle, a constant reminder to use your service again.

8. Add stickers to packaging​

If you operate an eCommerce business that ships a lot of packages, use custom stickers on the inside and outside of the box to showcase your brand and message. A QR code sticker or a custom sticker with your company info on the outside of the box lets your customers know instantly that the package is from you.

On the inside of your shipment, add a sticker that features your social media handles and contact details to engage your customer. As a bonus, include a fun sticker that they’ll share on social media to show how much they love your products.

9. Apply stickers to storefront windows​

Apply custom vinyl stickers to your store windows and doors that are visible to customers walking by. They stick and stay for up to 9 months outside without fading. And they remove with no residue.

Window stickers reinforce your branding to window shoppers, and if you create a sticker with a catchy saying or slogan, you may find them coming into your store to purchase the stickers themselves.

Custom stickers are inexpensive and easy to personalize so you can change up your messages to follow current trends or popular causes.

10. Put stickers on floors & doors​

Add stickers to floors and doors as an unexpected way to draw people’s attention. While floor decals are popular for safety and directional messaging, they can be a great way to engage customers. Point out directions to fun, new products, or sale items. Or add fun sayings to keep your customers smiling while shopping. With non-slip vinyl floor decals, you can customize signs for your business and order online in minutes.

No matter what you decide, stickers can be used in a variety of ways. Whether to grab someone’s attention as they pass by, to surprise customers with a small gift, or to hand out at a trade show or event, stickers are a great vehicle to create awareness for your business, at a fraction of the cost of other marketing tactics.

 

 

Article from https://fromhelveticatoprint.weebly.com/blog/how-to-promote-your-business-with-stickers

These Flyer Tips Are Fantastic

Printed flyers are as effective as they are affordable and you can really maximise their effect if you use a few tried and tested techniques when it comes to flyer design.

Printed flyers have been around for as long as we can remember. That’s because printing flyers is cost-effective. Flyers are also very adaptable and they work. If you’re thinking of flyer printing there are a few tried and tested design techniques you can follow. Have a look below and see how our flyer design tips can help you get the results you require.

1. Catch the eye – IMMEDIATELY!

We know, we know. Sounds obvious, doesn’t it? However, the truth is that we see so many posters, leaflets and other advertising that it takes something really special to grab our attention. Think of that poster that held your gaze and turned your head or the flyer you stopped to look at and put in your pocket. What was different about them? Use a witty or provocative headline, a unique image or contrasting colours to help your flyer rise above the marketing chatter.

2. Tell people what’s so good about you

Advertisers know that for any campaign to work they need to answer one main question for consumers – “What can you do for me?” Make sure your flyers mention the benefits of using your business. You’re asking people not only to buy from you but to choose you over your competitors, so tell them why they should do so.

3. Keep it short – snappy – direct

When designing artwork and writing text for your printed flyer, remember its purpose is to deliver a high impact message that’s easy to remember. Flyers are not the place to talk about your business or its history. Get straight to the point to get the very best from your flyer.

4. Go big on branding

Every piece of marketing from stickers, flyers and leaflets to posters or even business stationery is an opportunity to grow your brand. The more people see your name and logo the more credible your business becomes.

5. Don’t forget a clear call to action

Again, it sounds obvious but many flyers don’t make it clear what they want the reader to do apart from reading the flyer. Before you send your flyer or leaflet for printing make sure it has clear contact details and a call to action like “Call now” or “Visit our store today”. Put simply, people are much more likely to contact you or go to a store or venue if you tell them to rather than just letting know them where it is.

Asset Print offers professional printing at excellent prices, including on printed flyers. Everything from flyers, leaflets and booklets to business cards or 48 sheet posters can be delivered when and where you need them – even the next day. 

Article from https://www.digitalprinting.co.uk/

Stunning Canvas Prints And Wall Art Trends

When you are choosing art, choose to surround yourself within the home. Whether is the setting of the light, bright and airy feel, or a daring and dashing type of interior, there is always a piece of canvas printing art for everyone’s taste. Wall art says a lot about you, almost transmitting your personality into the ambience, creating a unique space from one home to another.

Check out these wall art designs!

Large canvas wall art

People are appreciating large wall arts more and more, in both commercial and residential settings. Large wall art doesn’t mean that you have to cram it in a small one-bedroom studio flat. The play in the size depends on the ratio of the artwork size to the room in which its placed. Placing a medium-sized canvas print to a smaller area, such as the bathroom can create a stunning effect.


Surreal canvas art prints



Art has always provided a mental escape for everyone when being created and being viewed. People are getting quicker and bolder when it comes to choosing an art piece, which means that this year we will be seeing more and more surreal art design in our homes.

A trio of wall arts



Creating an impact with smaller wall art prints is so much better when there’s three. Combine this with a simple, black frame that runs across all three designs of the same size and the result is a minimal, yet well-thought-out, gallery wall of your style.

Strong faces and statement portraits


Being surrounded by faces always gives a room a warming and familiar feel, even when you do not personally know the people within the portrait – max out on this with larger sizes for a greater impact this year.

Animal wall art prints



The love for animals has always been strong, and we will be seeing more people express this in the form of their home decor. There will be animal print cushions and curtains alongside framed wall art in the living rooms of their beloved pets.

Bold colourful wall art

Gold wall art, pink wall art, multi-coloured wall art. You can add colour to minimal, colour to dark, and even colour to colour. People are just free to do as they wish and colours are becoming important in expressing ourselves within home decor this year.


Rich and colourful tones



As the 2020 colour of the year, as you may already know, is royal blue this will be having an impact on the other popular colours for the year. Also including luxurious teal greens and deep ruby reds to build around the blues of interiors this year.

Luxury framed wall art



Whether this is a minimalistic box frame, a heavy-duty ornate wooden frame, or classic visual play of their 2D printed frames. And they are a great way to enhance the artwork you have.


Modern wall art with your taste

It is easy to get led astray from your personality when there’s so much inspiration around, but it is important to keep your artwork decisions personal to you. It may be visually pleasing to keep your gallery wall in nice straight, geometric lines but if you are more of the “where-ever it fits, it goes” type personality then apply this when building your gallery wall. Your canvas artwork in the home is for you, so make sure you chose it in this way and have it printed by the pros at Asset Print.

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Article from https://printperfection.postach.io/post/stunning-canvas-prints-and-wall-art-trends

Things you Didn’t Know About Custom Printing

When we think about printing, in terms of printing at home and not custom printing services, the majority of us will think about the amount of ink we have used, the amount of paper that we must purchase in order to create the files that we want and even how we will recycle the paper or ink that we have wasted; however there are many things that we do not think about due to the fact that we simply do not know these facts.

For those of you who think you’ve heard it all; here are 5 facts about printing that you’re unlikely to already know.



Creating paper

The majority of us will understand that wasted paper is also wasted money; but how many of you know the extent of this cost?

A single ton of paper is approximately the same as 400 reams of paper which is in turn equal to 200,000 sheets of paper; one tree can only produce around 8,300 sheets of paper which means that it would take almost 25 average trees to create a ton of paper.



Paper waste

The average cost of a wasted piece of paper is approximately $0.06; this may not appear as very much but when you take into account the fact that the average employee alone wastes 6 printed pages a day this equals 1,041 pieces of wasted paper a year.

With each individual working in an office or in a location where they print items wasting this much paper and money per year, it’s understandable that large companies can lose money very quickly if they do not discipline their employees and endeavour to use less paper by printing less files.



Office use

It’s estimated that the average office worker will print approximately 10,000 items per year and that 75% of the items that are printed are taken straight from the internet without being supplemented or edited in any way.



Home use

It’s believed that around 90% of people that print from home do so straight from the internet and that of those people 56% of the ones aged between 45-54 print this information so that they can add it to their archives or so that they can place it somewhere where they will remember the information or be able to access it easily in the future.

However, of the same people that print from the internet at home only 33% of those aged between 18-34 also print documents in order to remember information or to add it to their archives.

Of course - we don’t think about these things when we make use of custom printing services for a variety of printing needs. To ensure your printing is done efficiently, effectively and professionally - just use a professional custom printer like Asset Print.
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Original article from http://www.printanddigitalassociates.co.uk/blog/things-you-didnt-know-about-printing/

Business Cards Creative Enough To Catch Attention

By now, millennials are used to finding out everything online and the contact details of someone I've previously met is no exception. A quick search of Google or LinkedIn would normally provide you with a fast way to message most people in your industry. So you'd be forgiven for thinking millennials have lost interest in business cards. Actually, this is not true - I think that they can be really great! Here are some really fantastic examples of business cards that would draw me in and make me want to keep hold of them. So I thought I'd share them for anyone who is trying to attract a millennial audience and needs a bit of inspiration.

These business cards have been created by Primoprint and I love them! If I received one of these, I can guarantee I would be interested because of how creative they are, how different they are from a 'traditional' business card. The holographic effect goes nicely with the white background as there's nothing to distract from it. The extra detail of having the holographic portion raised slightly also gives it that extra flare.

Elegante Press definitely made these business cards stand out for their client, Norwegian illustrator, Kristin Tørå Rantanen. To start with, the cards were printed on cotton paper rather than traditional card stock, meaning even from touching this card you would know there was something more interesting about it. Along with this, they used letterpress which adds to the interesting texture of the product and they included no colour, purposefully. The intention was that the cards could be left blank, or could be hand-painted by the client herself if she wanted to do so. This meant that the cards could be given a personalized feel (and in this day and age, everybody wants personalized - especially the younger generation!) allowing each one to have a different feel.

I personally love how this company used a different shape to the usual rectangle, it really makes it stand out and I’d definitely take notice of this. This business card was made by Chomp when they wanted to create a literal interpretation of their name within their cards. They chose to have a corner of their business card removed in the shape of a bite mark, to mimic this having been 'chomped' off. Don't you think this idea is great? The simplicity of the rest of the card makes the 'bitten' part stand out even more as it's what the eye is directly drawn to, leaving the rest of the card to be read afterwards. In general, I think younger audiences are more accepting of non-traditional designs and are more likely to be attracted by something new and exciting.

When business cards don't portray much about the company apart from who they are and how to contact them, there's nothing about them that really grabs my attention. But when they express some brand personality or hint at what the business does without having to read the card, it's more likely to spark my interest! Ravel Logo and Brand Design created a unique business card for Feelme Crew who mainly work with video filming and editing. To help make them stand out in a competitive industry, they created a business card with lots of personalities. They played with designs and managed to create this amazing one which also has the ability to move on the top section like a real clapperboard. This is sure to turn some heads!

Something different from all the rest of these is a business card offered by Formink. One of their designs is a translucent plastic business card and they created some for Adler and Adler illustrations. Using a different material, in my opinion, is super interesting and is a great way of attracting the attention of younger audiences! The text has been kept plain and the images are in metallic silver which looks great against the transparent background. They are also rounded on the edges which again, is not traditional but looks great, giving them another reason to stand out above the rest.


If you want business cards that others find interesting, or which would attract people's attention due to their originality and design - be sure to have them printed professionally at a reliable business card printer like Asset Print.


Original article from https://fromhelveticatoprint.weebly.com/blog/business-cards-creative-enough-to-catch-attention

Flyers and Leaflets: How To Make Yours Stand Out

 Bring your Leaflet and Flyer printing to the next level!

When it comes to affordable and effective marketing, you can’t beat the simplicity of a printed Leaflet. Mind you, we’re not talking about just any Leaflets, we’re talking about Leaflets with designs and finishes so stunning that your customers’ jaws will hit the floor the minute they see them.

Read on to discover how to create the perfect flyer designs for your business.

Go classy with a Foil finish

Do you remember the first time you ever opened a gourmet piece of chocolate? Chances are the wrapper was made of Foil. It oozes class.

Adding a Foil finish to your printed Leaflets has the same effect. Print your company’s logo in Foil to create a focal point or decorate the edges with a beautiful geometric design to add a unique visual aspect. Printing companies often offer Foiling in a variety of colours including red, blue, gold, silver, rose gold and even copper. 

Create visual drama with White Ink Leaflets

Anything you can do to add a bit of drama to your Leaflet and Flyer printing gives your marketing an edge. This is one of the reasons why White Ink is such a popular choice.

Created by building up layer upon layer of specially formulated ink, this finish gives your prints a crisp whiteness that just can’t be beaten. This finish can take even the simplest of ideas and give it a bold and unique edge.

 Unique effects with Laser and Die Cutting

Who said Flyers have to be square? If you’ve got a unique shape in mind, then Laser Cutting and Die Cutting are ideal!

These techniques give your Flyer a hand-cut look which allows you to really get creative with your design. A baker for example could create a Die-Cut Flyer shaped like a cupcake, or a florist may choose to cut out beautiful floral shapes within their design with Laser Cutting. The possibilities really are endless, and the only limit is your imagination…

‘All that glitters’ with a Spot UV suite

For the perfect glossy finish for your Leaflets and Flyers, choose Spot UV!

Created by placing varnish onto your print and then hardening it with a UV lamp, this finish adds a unique shine to parts of your design that will truly wow when it catches the light. It’s especially dramatic on a matte or a dark-coloured background and doesn’t have the telltale glare of other glossy finishes.

Get fresh with folds

Special Finishes aren’t the only way to add a little oomph to your designs. Folded Leaflets have a very distinct look compared to your standard A5 prints and are perfect if you’ve got more to say. Whether you choose a classic half fold, a Z fold or the ever-popular gate fold, there are so many ways to get creative and keep your customers staring.

You can unroll a hidden message, open up to reveal a large spread of content or let the story of your brand unfold on each individual side. 

Whether you’re looking for a small run of A5 Flyers, or need a variety of sizes and finishes for a sprawling marketing campaign, Asset Print has got you covered. Discover their full range of printed Leaflets and Flyers today.

Original article from https://www.printed.com