Many active industries make convention centres an ever-growing destination for trade shows.
Partnering with a top printing company that can prepare your trade show marketing materials is crucial. Keep reading to learn about the most important trade show marketing materials, like flyers, in South Africa!
Trade Show Marketing Materials: What to Know
Cape Town hosts trade shows in a wide range of sectors due to its ease of access, plentiful lodging, and exciting entertainment options. From music-focused expos to shows for sectors such as construction materials, remodelling, medical fields, and more, a wide range of groups choose to host their shows in South Africa.
When attending a trade show in South Africa, a full-scale set of marketing materials is necessary. A simple banner and business cards won’t cut it anymore, as companies have become increasingly competitive and bring a wide range of innovative, eye-catching marketing items, still including flyers, to their trade show booths in SA.
Top Trade Show Marketing Materials
To make a statement nowadays, your trade show marketing materials need to be exciting and creative enough to deserve a second glance. Here are some of the best trade show marketing materials that will help you stand out at your next show.
Banners
The first item that trade show attendees will see at your trade show display is your banner. Therefore, it’s important to have a banner that stands out from the crowd and attracts attention, while still showing what your company is all about. These banners come in a range of sizes and materials too.
Brochures
When trade show attendees stop by your table, it’s important to be able to provide them with the information they’re looking for. By printing a suite of brochures that cover your company’s most important services or products, you can quickly and easily distribute information about the topics potential customers are curious about.
Brochures provide the space to go into depth about a topic, but it’s important to create a balance between text, headings, and images. The graphic design experts at a printing company can help you find the best balance and create informative brochures that draw readers in.
Notepads
Visitors to your booth love to take something home with them, and what better than their very own notepads with your company branding? Notepads are not only useful, but since they’re used for long periods of time, they can help cement your company in clients’ minds. Next time they’re thinking of a potential company for their needs, they’ll be more likely to think of you.
Vouchers
Everyone loves a great deal. Handing out vouchers at trade shows will convince your target audience to give you a call. Great vouchers make your company competitive, and most importantly, they get new clients in the door.
Swag Bags
What is a trade show without swag? Distributing a great swag bag to visitors or hosting trade show giveaways helps you stand out from the crowd. Include a range of materials, including informative print materials like business cards and fun promotional items that help people remember your name. You can even place all of your items in a custom-printed bag containing your company’s logo.
Printin shops print a wide range of exciting speciality products, including stickers, apparel, pens, and more, that will make your swag bags full of fun surprises that make a lasting impression on potential clients and competitors alike.
Tips for Creating the Best Trade Show Marketing Materials
We’ve discussed the best materials to bring with you to your next trade show; now, let’s explore how to make those items a reality.
Know Your Budget
As is the case in every dimension of growing your successful business, balancing a successful budget is key to your success. For every trade show you attend, create a realistic trade show budget ahead of time.
Factor in all of your expenses, including travel, registration, hotels, and all of the other expenses that you’ll incur during the show. This will help you understand how much money you can spend on printing your trade show marketing materials.
Consult Your Brand
Every trade show is an opportunity to spread brand awareness among your target clients. Therefore, make sure you follow your brand guidelines when you design and print all of your trade show booth materials.
Before finalizing any designs, make sure that you’ve used your brand colours and imaging for all of your materials. This way, every item seen by visitors to your booth will help reinforce your company’s brand presence.
Work With The Professionals
When it comes to consequential marketing opportunities such as trade shows where you’re spreading your name far and wide, don’t leave the printing to the amateurs. Printing your own materials or turning to a small, local printing company can end with broken printers, unavailable materials, and other heartaches, so be sure to avoid this. Make sure to partner with professionals who can print all of the items you need at prices you love.
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Info sourced from https://theprintauthority.com/
