Printed flyers are as effective as they are affordable and you can really maximise their effect if you use a few tried and tested techniques when it comes to flyer design.
Printed flyers have been around for as long as we can remember. That’s because printing flyers is cost-effective. Flyers are also very adaptable and they work. If you’re thinking of flyer printing there are a few tried and tested design techniques you can follow. Have a look below and see how our flyer design tips can help you get the results you require.
1. Catch the eye – IMMEDIATELY!
We know, we know. Sounds obvious, doesn’t it? However, the truth is that we see so many posters, leaflets and other advertising that it takes something really special to grab our attention. Think of that poster that held your gaze and turned your head or the flyer you stopped to look at and put in your pocket. What was different about them? Use a witty or provocative headline, a unique image or contrasting colours to help your flyer rise above the marketing chatter.
2. Tell people what’s so good about you
Advertisers know that for any campaign to work they need to answer one main question for consumers – “What can you do for me?” Make sure your flyers mention the benefits of using your business. You’re asking people not only to buy from you but to choose you over your competitors, so tell them why they should do so.
3. Keep it short – snappy – direct
When designing artwork and writing text for your printed flyer, remember its purpose is to deliver a high impact message that’s easy to remember. Flyers are not the place to talk about your business or its history. Get straight to the point to get the very best from your flyer.
4. Go big on branding
Every piece of marketing from stickers, flyers and leaflets to posters or even business stationery is an opportunity to grow your brand. The more people see your name and logo the more credible your business becomes.
5. Don’t forget a clear call to action
Again, it sounds obvious but many flyers don’t make it clear what they want the reader to do apart from reading the flyer. Before you send your flyer or leaflet for printing make sure it has clear contact details and a call to action like “Call now” or “Visit our store today”. Put simply, people are much more likely to contact you or go to a store or venue if you tell them to rather than just letting know them where it is.
Asset Print offers professional printing at excellent prices, including on printed flyers. Everything from flyers, leaflets and booklets to business cards or 48 sheet posters can be delivered when and where you need them – even the next day.
Article from https://www.digitalprinting.co.uk/
